Integration: Shopify

Cold Culture is a Spanish streetwear brand built on drops. They release new collections weekly (sometimes twice a week), build anticipation through social media countdowns 48 hours before each drop, and rely on a community approaching one million followers to sell through inventory fast. 

Their audience is 16 to 30 year olds who live on their phones – not in their email inboxes. The app gave them a direct line to those customers that doesn’t depend on email open rates or ad spend.

Keep reading to learn how MobiLoud helped them launch the perfect new channel for their brand.

Snapshot

Vertical: Fashion / Streetwear

Platform: Shopify

Market: Spain/Europe

Key Metrics:

• 250,000+ downloads without active promotion
• App revenue beat expectations by 300%
• Higher conversion rate in app vs mobile web

Business Impact:

• App is now a core sales channel alongside web
• Push notifications replacing email as the primary way to announce drops
• Custom app-only layout designed for impulse purchasing

“More than needing reasons to have an app, I ask ‘why not’. It’s more accessible, it adds and doesn’t subtract anything from your business.”
— Erik Asensio, 4sens Agency (Cold Culture’s digital partner)

The Roadblock

Cold Culture’s business runs on urgency. A new drop goes live, the community needs to know immediately, and the window to buy is short. 

The brand had an urgency engine running on social media and email marketing, but email had a ceiling.

Their audience is 16 to 30 year olds. As Erik Asensio, who runs Cold Culture’s digital strategy through his agency 4sens, put it: how many of them are actually checking their email regularly?

He realized that their audience at best checked their email a couple of times a day. And even among those people, their emails were getting lost among the dozens of other emails showing up in the inbox from other brands.

Cold Culture needed a channel that could reach their most engaged customers instantly, with near-guaranteed visibility. And they needed it to double as a sales channel, not just a notification tool.

The web store was performing well, but mobile traffic made up the bulk of their visits, and they found there was friction between seeing a notification and completing a purchase: opening a browser, navigating to the store, finding the new drop, adding to cart. 

Every extra step costs conversions, especially with a young audience making impulse purchases.

That’s what they had to fix.

Why They Chose MobiLoud

Cold Culture’s team is lean. Erik runs the digital strategy as an independent agency. They didn’t have the resources or desire to build and maintain a separate native app from scratch.

MobiLoud provided the perfect solution. We helped them launch a native app built on their existing Shopify store, but with the flexibility to customize the app experience independently from the web. 

That distinction mattered.

Working with Diego and the MobiLoud team, Cold Culture built a custom app layout that’s different from their website. 

They stripped out elements designed for browsing and brand discovery, the kind of content that makes sense on the web, and replaced it with a layout built for buying.

“When someone installs your app, it’s because you’ve done all the right things and you’ve finally achieved the goal of being part of someone’s phone. That someone has a part of their phone dedicated to you. And I think that means you’ve captured the client 100%. Nobody installs an app out of doubt, to see if I like the clothes. You do that on the website.”

That insight shaped their entire app strategy. The app isn’t a copy of the website. It’s a sales channel for people who already know and love the brand.

What we provided them wasn’t just a website in a box. It was a dedicated new channel – without the baggage and overhead that usually comes with launching a separate native app.

Launch & Results

There were no worries when it came to adoption.

Cold Culture reached 250,000 downloads without running any dedicated app promotion campaigns. People found it on their own.

“With 250,000 downloads without promoting it… it gives you a presence as a brand that makes you more professional.”

Once the app had traction, the revenue followed. Erik added that Q4 app revenue exceeded their expectations by 300%.

“In the last quarter, it has exceeded by 300%. We were expecting maybe [a fraction] of what we billed from the app, without giving it any promotion, without working so hard because we just launched that channel.”

A streamlined purchase experience

The app’s homepage skips the standard ecommerce layout entirely. Instead of sliders, banners, and category navigation, the app lands on New Arrivals. 

The product page has been stripped down too: carousels and cross-sell recommendations removed, all in service of what Erik calls the “sell-off,” the impulse to buy.

“In two clicks you have the purchase done. The worst case there will be three clicks: enter the product, add to cart, and finish the purchase.”

Push notifications as the primary drop channel

Push notifications are becoming Cold Culture’s go-to channel for drop announcements. For an audience that doesn’t reliably check email, push is a direct line to their phone at the exact moment a drop goes live.

They’re also using MobiLoud’s ability to send push notifications by market, timing sends for different countries so they hit at the optimal hour rather than competing with other brands in the same window.

What’s next

Cold Culture has a clear roadmap for the app:

• Early access drops. App users get new collections one hour before they go live on the web. This is planned for their next release.
• App-exclusive drops. Collections that are only available through the app.
• App-only pricing. A small discount (around 3%) for purchasing through the app.
• Welcome flows. Push notification sequences for new app users to drive initial conversion.

The app has already been a huge success, without any active promotion. Now that they’re starting to invest heavier into the app, Erik sees big things on the horizon.

“Our goal for Q3 and Q4 of 2026, we are going to make it very difficult [for competitors] because we are going hard with the app.”

The Takeaway

Cold Culture’s case is a clear example of what happens when a brand with an engaged community gives that community a native app.

The app isn’t a duplicate of the website. It’s a stripped-down, impulse-optimized sales channel that reaches customers through push instead of email, and it’s already driving a meaningful amount in monthly revenue.

Erik’s summary of why any brand should have an app is hard to argue with. He says: “why not?” It only adds to your business. He sees few reasons why a brand wouldn’t want to add a new sales channel like a mobile app (especially when MobiLoud makes it so easy and cost-effective to launch).

If you run a brand with an engaged audience of mobile-first shoppers, it makes little sense not to have an app.

Get in touch with us and we’ll show you how easy it can be to launch.

Book a free strategy call and we’ll show you a custom app preview, walk you through the process, and lay out what a mobile app can do for your business.

Middle Eastern beauty brand NumberC wanted to offer a more engaging experience for regular customers, by launching their own mobile app.

But their first attempt, with a drag-and-drop app builder, added more hassle than they anticipated.

Eventually they found MobiLoud. With a seamless conversion of their website to the app, no custom development, and full consistency between website and app, they were able to launch the perfect app experience – without the hassle.

Snapshot

Vertical: Health and beauty

Platform: Shopify

Key Metrics:

• 3x engagement time per user
• 20-30% of total sales through the app

Business Impact:

• Launched app in weeks, with no custom development required
• Seamless integration with all their existing Shopify apps and features
• Unified marketing through Klaviyo integration (email + push notifications)

“We’re building this thing together. So we’re thinking, what do we need, sending it to you guys, and then we envision it together. So the MobiLoud team also helped us build things, instead of just solving things.”
– Zawar Kamal

The Roadblock

NumberC initially had ambitious plans for a native community app with influencer content and shop-the-look features, but put the high-budget project on hold to test the market first.

They tried traditional mobile app builders first – but faced significant challenges:

• Many features weren’t working properly.
• Simple tasks like changing banners or page hierarchy were a consistent hassle.
• Their small, growing team lacked the manpower to maintain the mobile app, which functioned as a completely separate platform.

“We explored several mobile solutions early on, but most required too much manual effort or had compatibility issues. MobiLoud stood out because it allowed us to move fast while keeping everything centralized.”

In their industry, and in the app-first Middle East market, they knew having a mobile app was crucial; but struggled to find a solution that worked with their lean team structure.

Why They Chose MobiLoud

NumberC’s CEO discovered MobiLoud, and transferred the project to the implementation team. 

Initially skeptical about speed and feature capabilities, they were convinced by several key factors:

• All website features and apps are automatically reflected in the mobile app.
• They were able to manage a single codebase, with no duplicate efforts across platforms.
• Changes made to their website instantly appeared in the app.
• All their existing Shopify apps worked seamlessly in the mobile app.

“We wanted everything to reflect on the mobile app. We have a lot of features and a lot of apps right now installed on our website, and all of them are reflecting seamlessly to the mobile app as well.”

Also encouraging was our approach to service, making the relationship more of a partnership than a vendor-customer relationship.

“We’re not just sending you an issue and you guys solve it. We’re building this thing together. We’re thinking, what do we need, sending it to you guys, and then we envision it together. The MobiLoud team helped us build things instead of just solving things.”

Launch & Results

NumberC has been with MobiLoud for 1.5 years and sees consistent month-over-month growth. The app has become integral to their operations:

Revenue Performance:

• 20-30% of total company sales through the mobile app
• Small but steady flow of daily orders coming through the app

Operational Efficiency:

• Internal usage: Team members directly open the app to show each other updates.
• Described as a “hassle-free mobile app” with no ongoing work required. No extra dev hours managing bugs, syncing platforms.
• The Klaviyo integration helps unify their marketing channel, allowing single segmentation for both email and push notifications.

Market Performance:

• Strong performance in Kuwait’s mobile-first market.
• Month-over-month sales growth for both the company and the app channel.

The Takeaway

For growing ecommerce brands wanting to be mobile-first, NumberC proves that you don’t need a massive budget or technical team to launch a successful mobile app.

The key is finding a solution that works with your existing infrastructure rather than against it. 

MobiLoud helped NumberC maintain their rapid pace of feature development and marketing campaigns without the operational overhead of managing separate platforms.

“It’s just convenient, fast, in terms of setup and support, and it’s reliable as well. I can think of something and then it happens. MobiLoud is the least of our worries.”

If your mobile website drives revenue, there’s no reason you can’t launch an app that does the same – without the complexity.

“We’re happy with the technology, with the app, with the convenience, with the team, with just having a hassle-free mobile app.”

Ready to see how MobiLoud can help your business achieve similar results?

Get a free app preview now, for an interactive demo of your site as an app.

In just a few weeks, your brand could be in the app stores and on your customers’ phones, driving real loyalty and sustainable revenue.

When COVID hit in 2020, getting fresh groceries became a major challenge in the Philippines. Safe Select saw an opportunity to transform the traditional palengke (fresh market) experience into a premium online service, delivering hand-selected fresh produce directly to customers’ doors.

Key Takeaways:

• Turning high mobile website traffic into long-term customer relationships
• Replacing expensive remarketing campaigns with cost-effective push notifications
• Building customer loyalty through biweekly ordering patterns and personalized service
• Launching a mobile app in the app-dominant Philippine market
• Strengthening connections with a premium customer base through an intuitive mobile experience

Reimagining the Fresh Market‍

Ralph Natividad, who co-runs the family business with his mother, said:

“We started Safe Select when we were struggling to get groceries during the lockdown. We wanted to recreate the palengke experience but make it premium, fresher, and more convenient.”

Rather than braving crowded, hot markets, Safe Select’s customers enjoy hand-selected produce delivered in air-conditioned vehicles, ensuring peak freshness upon arrival. This personal touch extends to their customer service.

“We personally call and text customers about any issues, even for small discrepancies of just a few pesos. It’s about trust.”

Their quality guarantee offers immediate refunds for freshness concerns, building confidence with customers who see Safe Select as a reliable partner in their grocery needs.

The Retention Challenge

Mobile apps are central to daily life in the Philippines, from banking to food delivery. 

For premium services like Safe Select, meeting customers where they are – on their phones – is crucial.

But customer acquisition costs (CAC) are high. Ralph explained:

“Changing someone’s shopping habits is expensive. The key is to retain them long enough to see a return. If we get a customer to order biweekly, their lifetime value (LTV) is significant.”

With 70% of traffic coming from mobile devices, Safe Select needed a mobile-first strategy to retain customers and reduce dependence on expensive remarketing campaigns.

Finding the Right Mobile App Partner

After researching competitors, Safe Select decided on a mobile app to strengthen their presence. But they needed a solution that wouldn’t add operational complexity.

MobiLoud offered the perfect fit. Ralph shared:

“It’s a solution where you don’t have to do anything. Anything you update on your website reflects immediately on the app. The MobiLoud team handles everything.”

This hands-off approach allowed Safe Select to focus on their core business while leveraging push notifications to replace costly Google Ads retargeting. Ralph explained:

“Having your brand’s icon on someone’s phone is powerful. It keeps you top of mind and reduces customer churn.”

Launching the SafeSelect Mobile App

Safe Select rolled out their app with a focus on providing immediate value to their most loyal customers:

1. Exclusive Flash Deals: App-only discounts on fresh produce.
2. VIP Benefits: Seamless integration of their loyalty program for discounts and monthly gifts.
3. Push Notifications: Timely updates on restocks, fresh arrivals, and limited-time offers.
4. Shopify Integration: A seamless connection between their app and existing Shopify store.

By prioritizing premium customer segments, Safe Select ensured their app was a natural extension of their service, enhancing convenience and driving biweekly orders.

Moving Forward

Traditional palengkes remain popular, but Safe Select is betting on their app to deepen relationships with their growing customer base. With MobiLoud, they’re simplifying retention while reducing CAC – a winning combination for long-term growth.

Curious About Launching Your Own App?

Get started with a free preview and see how MobiLoud can transform your store into a mobile app that:

• Syncs automatically with your website
• Sends unlimited, free push notifications
• Doesn’t add operational overhead for your team

When reLink Medical set out to build an app, they knew they would face certain challenges. They were still relatively new to B2C ecommerce, and the mobile app world was even more fresh to them.

On top of that, their business model meant a lot of app development options wouldn’t work for them. They needed a partner who really knew mobile apps, and could help them navigate this new arena.

We talked to CIO/CTO Scott Campbell about how and why they trusted MobiLoud as their mobile app development partner.

About the Company

reLink is a company that sells used medical equipment. A large part of what they do is B2B wholesale, and much of this business is done offline.

The other side to their business, which is expanding, is B2C ecommerce. They started by selling on eBay, and have expanded to selling products on their own site, which also features an auction platform.

The Challenge

By looking at their customers on eBay, Scott and the team realized they needed an app.

“About half our buyers on eBay are using mobile. If you’re gonna play in this world today, you need an app, you need that kind of experience.”

Launching an app presented a number of challenges. It meant jumping into two new areas: mobile apps and B2C ecommerce.

They had some experience with selling online, but not a lot. And they hadn’t built apps before. They needed a company that could partner with them and help them grow and understand both these areas.

“We’ve scaled every other aspect of our business – work supply, hospital management facilities, everything else can scale. We now have to figure out scaling the selling of used medical equipment and it’s going to require this B2C approach. We’ve just never done it, so we could use good partners that help us navigate this.”

On top of that, their business was far from a standard ecommerce business. They’d a partner that understood and was flexible enough to do what they wanted to do in the app.

“We’re not like a lot of other companies. Our catalog, our business is just weird.”

Why MobiLoud Was the Best Solution

MobiLoud ticked all the boxes for Scott and reLink. We came with vast experience in mobile app development, in-depth ecommerce expertise and the flexibility to adapt to their needs.

All of this without needing any technical skills, time investment or a large investment from them.

They did look at other options to convert their online platform into an app. Creating an app with these platforms was straightforward, but they’d have to sacrifice some of the key features from their website, and the end result would be something that was a poor imitation of their web platform.

“The ability to have all the features in the app was what was different. We had some where it was easy to build the app, but then we wouldn’t be able to have our ‘make an offer’ feature, or it wouldn’t show the custom parts of our product pages. MobiLoud was the only one that translated the full site with all the features that we found.”

MobiLoud was the only app development solution that fit everything they were looking for, and was able to convert their site into an app while retaining all the unique, custom-built features that their B2C business relied on.

Results

In 18 months since launching, the reLink Online app has been ticking along and helping scale their B2C ecommerce business.

One of the best things about it is that it’s been almost entirely passive on their part. MobiLoud has managed their app and kept it running smoothly, letting them maintain their focus on sales, marketing and their website.

Even as they keep experimenting with features on the website, their app remains up to date and fully reflects the web experience.

Scott had some concerns that constant tinkering with the website might have caused problems with the app, but we assured him that any changes they made would work fine on the app without any extra effort.

“We’ve not really thought about the app at all here. The person who knew everything about it left and we just kept messing with the store, and you were like, don’t worry, so there’s a lot to be said for that.”

MobiLoud is the App Development Partner Your Company Needs

MobiLoud didn’t just give reLink a way to convert their site into an app. We gave them an app development partner; someone who could hold their hand through the experience of building, maintaining and selling through their app.

“We’re glad to have you as a partner and helping us figure this out.”

Partnering with an agency or a team of developers on a project like this, and being able to convert all the features of their site into a native app, would usually cost $50,000 up front plus $10,000 per year in recurring costs, at a minimum.

Many companies pay six figures yearly just keeping their app up to date.

For reLink, they have a partner who handles this side of their business for just a small percentage of this.

MobiLoud allows them to experiment in this new area affordably, and without losing key features or devoting a huge amount of time and effort to their app.

If you want to do the same, get in touch with us and schedule a free consultation. MobiLoud is the perfect app development partner for any ecommerce business, and we’re able to convert your site and all its unique features in a way that most app builders cannot.

After 15 years of building their brand around personal connections and in-store experiences, HouseFloral needed a way to bring their unique personality-driven shopping experience to customers’ phones. 

With MobiLoud, they found a solution that let them maintain their carefully crafted brand while expanding their digital reach.

Key Takeaways

• Achieved 50-50 revenue split between retail and online channels
• Maintained 40% year-over-year online growth for consecutive years
• Successfully transitioned from previous app platform with zero customer disruption
• Extended their personalized shopping experience to mobile customers
• Leveraged push notifications for targeted engagement and cart recovery

The Personal Touch at Scale 

HouseFloral started as a brick-and-mortar business founded by three partners who believed that personality should be part of the product.

Jeremy Rice, co-founder of HouseFloral explains:

“We focused on the product but we started focusing on the three of us and our identities and really making us one of the products as well.”

Their store became known as customers’ “happy place” – somewhere they could visit for joy, color, and personal connection. 

While this model proved successful locally, they faced a challenge when considering expansion: how do you scale something built on personal relationships?

Jeremy added:

“We were approached by a lot of people about opening franchises or other stores in other cities but because we are part of the product, how do you duplicate that? That’s when expanding online really helped – we can integrate ourselves into the marketing and maintain those connections.”

Finding the Right Mobile Solution

After successfully building their online presence, HouseFloral knew they needed a mobile app to stay connected with customers. 

However, their first attempt with another platform created more problems than solutions.

Jeremy explains:

“I was taking all this time putting apps into Shopify, but with our previous app provider, it was so limited. If I did the work on Shopify and it was beautiful, when I went to the other platform it felt really clunky. I had to redo everything two or three times.”

The maintenance burden became so significant that updates started slipping:

“I realized I hadn’t changed any images on that platform in almost a year because I wasn’t used to thinking about having different platforms! It was just too much work.”

The MobiLoud Difference

What drew HouseFloral to MobiLoud was the seamless integration with their existing Shopify setup and the ability to maintain their brand experience.

“When I discovered MobiLoud, the ease with which changes on our site would automatically be reflected in the app was amazing. With the same price range as what we had been using, it was a no-brainer.”

The transition process was smooth, with particular emphasis on maintaining their existing customer base.

“I didn’t want customers to have to delete and re-download a new app. MobiLoud made that transition seamless.”

Impact on Daily Operations

The switch to MobiLoud has dramatically simplified HouseFloral’s digital operations.

Jeremy explains:

“Before, we were basically maintaining two separate stores. Now, any changes we make to our Shopify store automatically reflect in the app. It’s saved us hours of repetitive work.”

Push notifications have become a crucial tool for staying connected with customers.

“Having that direct line to customers is really important. When they abandon carts or first download the app, we can reach them instantly with relevant messages. We’re careful not to overdo it – there’s nothing worse than notification spam – but it lets us stay connected in a meaningful way.”

The app has also transformed how customers shop with them. Regular customers particularly appreciate the improved navigation and filtering.

“People actually prefer using the app to shop and filter products. Just like I prefer using Wayfair’s app over their website because the filtering works better, our customers find our app easier to navigate than the website.”

Looking Forward

HouseFloral is leveraging their app as a cornerstone of their digital growth strategy. They’re planning several initiatives:

• Expanding their live shopping features based on strong customer engagement
• Developing more sophisticated push notification strategies for different customer segments
• Integrating the app more deeply with their loyalty program
• Exploring new ways to bring their in-store personality to the digital experience

Jeremy added:

“We’re seeing online and retail revenue split almost exactly 50-50 now, trading off each year who makes more. The app is becoming a crucial part of how we grow the online side while maintaining those personal connections that made our store successful in the first place.”

“We’ve learned that you can scale personality-driven retail – you just need the right tools to do it. Having an app that feels as premium as any major retailer while still letting us be ourselves… that’s been game-changing for us.”

Curious about launching a mobile app for your retail brand like HouseFloral?

Get started with a free preview and see your store transformed into an app with:

• Seamless Shopify integration that maintains your brand experience and all features
• Push notifications for customer engagement and cart recovery
• Native mobile shopping experience for your best customers

We can have it ready in as little as 24 hours – no technical work or commitment required.

When you’re selling fresh seafood with complex delivery windows and real-time inventory, your mobile app can’t afford to break. That’s the challenge Svenfish faced after their previous app provider was delisted, leaving them with frustrated customers and broken integrations.

Key Takeaways

Achieved seamless integration of complex delivery scheduling and real-time inventory management

• Achieved seamless integration of complex delivery scheduling and real-time inventory management
• Maintained 70-75% customer retention rate while transitioning app platforms
• Preserved critical features including Apple Pay, Route integration, and custom checkout
• Successfully migrated without disrupting existing backend operations
• Enabled future scalability through simplified update process

Svenfish, an eight-year-old fresh seafood delivery business based in Boston, has perfected the art of just-in-time ordering and delivery. Unlike traditional e-commerce, their entire operation depends on precise scheduling and seamless integration between their systems.

Sreevats, Product Manager at Svenfish explained:

“Our entire backend includes inventory reporting – we don’t hold inventory at all. Everything’s on demand. We only purchase what customers order from us on the day of delivery.”

A Growing Technical Challenge

After their previous app provider was delisted, Swenfish faced mounting issues. Customer service complaints increased, integrations broke, and features like Apple Pay and their crucial delivery scheduling system stopped working properly. 

Despite trying both native and hybrid approaches, they couldn’t find a stable solution.

Their requirements were clear but complex:

• Real-time delivery scheduling through Zapier
• Multiple delivery methods (local delivery, shipping, in-store pickup)
• Custom checkout process
• Integration with Route for delivery notifications
• Seamless backend communication for just-in-time ordering

Sreevats noted:

“With businesses like ours, if you don’t perform as expected, you just lose a customer.” 

With a 70-75% customer retention rate, Svenfish couldn’t afford technical hiccups in their mobile experience.

Finding a Sustainable Solution

After evaluating several options, Svenfish discovered a different approach with MobiLoud.

Instead of rebuilding their entire system in a separate app, they could maintain their existing functionality while adding native mobile features.

Sreevats explained:

“We want to make sure everything works exactly like the website. This integration approach gives us full control. Rather than managing multiple platforms or compromising on features, we can focus on building new functionality using our existing workflows.”

Launching with Confidence

Working with MobiLoud, Svenfish can now maintain their complex systems while improving their mobile experience:

• Preserve all existing integrations and custom functionality
• Maintain real-time delivery scheduling
• Add push notifications for order updates
• Keep their backend systems in sync
• Enable easy updates through their website

This way they can continue improving both their website and app experience without worrying about technical limitations. As long as it works on their site, it’ll work in their apps.

For a business handling fresh seafood delivery, having technology that works reliably means they can continue focusing on what they do best, without adding to their tech debt.

Curious about launching a mobile app for your brand like Svenfish?

Get started with a free preview and see your store transformed into an app with:

• Your custom functionality preserved
• All complex integrations maintained
• Complete development flexibility

We can have it ready in as little as 24 hours – no technical work or commitment required.

When your website becomes your third-best performing store out of seven locations, your mobile experience needs to keep up. The Pants Store, a 74-year-old retail institution, found a way to match their explosive digital growth while eliminating mobile app maintenance.

Key Takeaways:

• Maintaining 38,000 app subscribers
• Eliminated 15-20 minutes of weekly manual updates
• Preserved all website features in mobile
• Automated promotional content updates
• Unified digital experience across channels

A Legacy of Growth

Michael Gee, owner of The Pants Store, said:

“We’ve been around for 74 years and our name carries weight.”

With six brick-and-mortar locations and a booming digital business, they’ve successfully bridged traditional retail with modern commerce.

The pandemic accelerated their digital transformation. Michael explains:

“Our website is really taking off. PantsStore.com tears it up – it’s become our third best location if you count it alongside our six brick-and-mortar stores.”

The Hidden Cost of Success

Despite their website’s success, maintaining their old mobile app became a burden. Michael explains:

“The app pulls everything from the website but we still have to manually update pictures and promotions.”

Even with an efficient process, someone spent 15-20 minutes every week updating seasonal imagery and promotional content in their app builder’s interface.

With 38,000 app subscribers, the potential was clear. Michael acknowledges:

“The app has potential, we just need someone to help guide us on how to make the most of it.”

Automating the Mobile Experience

Working with MobiLoud, The Pants Store found a way to eliminate manual updates while preserving their mobile reach. Their website and app became one unified experience – when they update their website, changes appear instantly in the app.

The transition was seamless: their 38,000 subscribers kept the app with an automatic overnight update. No redownloads, no disruption, no confusion. All the manual work that had been holding them back simply disappeared.

Digital Integration Done Right

For a retail institution that successfully navigated digital transformation, having the right mobile strategy proved crucial. Now every website update, promotion, and feature appears instantly in their app – no extra work required.

Michael had noted of their old system:

“Someone spends about 15-20 minutes a week updating the app. It’s not a huge time investment, but it’s just not our focus.”

Now that time can go toward growing their booming digital business instead of maintaining separate platforms.

Looking Forward

The Pants Store has built something special – a website that outperforms most of their physical locations. Their mobile experience now matches this success, delivering all the benefits of modern commerce without the traditional maintenance overhead.

For a business that’s thrived for 74 years by adapting to change, this approach to mobile ensures they’re ready for whatever comes next.

Curious about launching a mobile app for your brand like The Pants Store?

Get started with a free preview and see your store transformed into an app with:

• Automatic content syncing
• Zero manual updates
• Complete feature parity

We can have it ready in as little as 24 hours – no technical work or commitment required.

Festival-fashion brand Freedom Rave Wear’s first mobile app was confined to a template. But their business model was far from standard.

Each week, they drop 200-400 new products, manufacturing on-demand and shipping within 24 hours. This high-velocity business model demanded a unique app experience to match.

“Our constant flow of new releases gives customers endless reasons to shop with us. It’s all about keeping the momentum alive and ensuring there’s always something fresh to discover.”

See how MobiLoud helped them do it; 10Xing their flexibility while slashing operational lift at the same time.

Snapshot

Vertical: Festival fashion & accessories

Platform: Shopify

Key Metrics: 

• 62% higher conversion rate vs mobile web
• 6x higher revenue per app user
• 10% higher AOV
• 5.75x sessions per app user
• 20-30% of revenue through the app

Business Impact:

• No third-party integration limits
• Integrated their resale subdomain & improved discoverability for their loyalty program
• Reduced maintenance burden and operational lift for the app

“Innovation is at the heart of everything we do, and our mobile app reflects that. It keeps up with our fast-paced operations and helps drive the results we need.”
– Michael Hodgen, CEO, Freedom Rave Wear

The Roadblock

Freedom Rave Wear’s first app (built with a popular Shopify app builder) looked decent enough. It was a core part of their business, but rising operational headaches and limitations had them looking for a new solution.

The block and template-based approach was too limiting. 

Custom features from their website wouldn’t work in the app. Some essential Shopify apps they used on the website couldn’t be integrated in the app, either because they weren’t supported, or because of integration limits on their plan.

On top of that, it was becoming more and more work to manage.

Every website update meant a corresponding app update. New banners had to be configured twice. Collection launches required double the setup time. This was duplicate work they’d prefer to avoid.

Why They Switched to MobiLoud

MobiLoud’s approach was different. Instead of squeezing their unique business into a pre-defined template, we gave them complete flexibility.

Their mobile app would reflect their website 100%. Everything they’d built for the web would transfer to the app, with no limitations.

The app featured:

•    Instant product launches across all platforms
•    Seamless integration with push notifications
•    Custom features preserved without rebuilding
•    A single platform to maintain

Not only were they able to execute their exact vision in the app, but they did it with significantly less overhead.

Launch & Results

Their app remains a crucial part of their high-velocity business model. It drives 20-30% of their revenue, plus major lifts in key metrics over their mobile website:

• 62% higher conversion rate
• 6x higher revenue per app user
• 10% higher AOV
• 5.75x sessions per app user

Launching hundreds of new products each week comes with a lot of moving parts.

MobiLoud streamlined a significant area of complexity, giving them a unified web and app experience they don’t have to think about. 

The Takeaway

Fast-moving, modern ecom brands like Freedom Rave Wear need mobile apps to align with how modern customers shop. But many solutions drown you in busywork just keeping everything in sync.

MobiLoud makes it easier – and doesn’t ask you to sacrifice the features that make your brand unique.

If you’re ready to build a better app experience, get in touch. Get a free preview of your app to see what’s possible with MobiLoud.

For Wisconsin-based company Canine P4, serving large-scale dog breeders with diagnostic equipment and supplies, their mobile app was a key channel for customer relationships.

It helped them connect with their most loyal customers and build relationships, which is crucial for a B2B brand such as theirs.

But the original app took a little too much work to manage. They were looking for a simpler solution that would let them streamline how they managed their website and app. They got that, with MobiLoud.

Snapshot

Vertical: Veterinary Diagnostics & Breeding Supplies

Platform: Shopify

Business Impact:

• Simplified operations by syncing their website and app
• Improved customer engagement via push notifications
• Decreased workload without increasing costs

“The support is very responsive, very motivated, they take initiative on things, which in my experience is not a characteristic of support guys. So bravo on that. It’s pretty impressive and makes it quite a bit easier.”

– Micah Decker, Marketing and Customer Service Lead, Canine P4

The Roadblock

With the site built on Shopify, Micah and the team originally used another popular Shopify app builder to launch their app.

While it worked, the app was limited, and came with too much overhead for their team, who are focused more on selling products than maintaining tech.

Their first provider offered little support, and every update meant double the work: maintaining both the website and the app separately. 

Why They Chose MobiLoud

MobiLoud made it so much easier to manage their app. It would update automatically in line with their website, ensuring they always had a consistent user experience across website and app, with less work needed from their side.

“The price was very similar between you and them, but they had no support. You guys have been very, very helpful all the way through.”

Our streamlined approach brought them in. But our attention to support proved to be the biggest differentiating factor between us and other app builders (including their previous tool).

Launch & Results

The mobile app is a key asset for Canine P4. Their kind of business relies on relationships, and apps are one of the best ways to build and nurture close business relationships with your top customers.

“Once they have the app, it’s a lot easier to interact with us and for us with them. So it’s almost like a self-selected VIP program. You know, they take the action of downloading the app, they commit to you by doing that, you have better access to them, they have better access to you.”

MobiLoud helped Canine P4 launch a new app, one that maintained that close touchpoint they desired, but with less legwork to maintain.

Importantly, we let them relaunch without a huge investment in time or money, and without having to manually switch users to the new app.

They maintained their existing app store listings, their reviews, their users –  we just shipped the new, improved app as an update, with zero friction for their customers.

The Takeaway

Mobile apps are a great channel for businesses built on relationships.

But for companies with lean technical teams, the maintenance required to manage two separate platforms and keep everything consistent and in sync is often too much.

MobiLoud removes this handcuff. With your site and website automatically synced, your app runs basically on autopilot. The content, design, functionality is always in line with your site, with no extra work needed.

Our commitment to service is the cherry on top – we actively work with you to ensure your app is a success.

If you want to launch a new, personal channel for your best customers, get in touch with the MobiLoud team. See what your app could look like with a free preview now.