Category: FAQs

For many years now Apple and Google have both imposed the use of in-app purchases for apps available in their app stores. This means that app developers, startups, and site publishers with a mobile app must use in-app purchases as a way to charge for in-app content or functionality.

This has been met with lots of criticism, especially in recent years, from small developers and large web companies alike. Both complain it is too difficult to use in-app purchases alongside other payment methods and that it limits how they can monetize their apps. On top of that, clearly, everyone is tired of paying Apple and Google 15-30% of their revenue – for companies that have an existing web presence, it’s hard to argue in-app purchase is a better user experience. It’s usually a hassle for the companies and the users!

If you’re selling digital content or functionality in your app e.g. unlocking premium articles, courses, or parts of your app, there’s no way around it. To sell in your app, you must use in-app purchase.

You can’t use Paypal, Stripe or any other payment processor to directly sell access to your app’s content. Even if that’s what you’re doing on your website and the only method your website or platform supports.

If you’re using our News platform for WordPress content sites and digital magazines, we do support in-app purchase and can make it part of your app’s experience. Consider this though as a way to unlock premium content for mobile app users, and not a way to sell them access to the website and other membership benefits. If you accept the downside of having two types of subscribers – app subscribers and site subscribers – then this can work quite simply and provide additional revenue directly generated by the app.

In the context of a Vendrux mobile app, so a mobile app that leverages your website or web app for its content and functionality, there’s a few solutions or workarounds in this situation, though none allows you to sell content within your mobile app:

1. Offer users only the option to log in to access an existing content and what they’ve purchased. All purchases will need to happen outside the app.

2. Allow free user registrations and offer free content and functionality. Lock down premium features and content without the ability to purchase in the app. Contact users outside of the app to upsell them to a subscription. This has only recently been allowed by Apple.

3. Don’t sell inside the app, sell the app. That means making your app a paid application, with a one-time fee, offering access to all (or a subset) of your premium features or content. This is straightforward on the app-side of things and is much simpler to manage compared to subscriptions. It’s not recurring, but one-time app sales could be a nice addition to your revenue streams, if compatible with your business model. The only difficulty might be for you to create an alternative view for app users that gives users access to premium content – this is something you should build on your site, we can provide more guidance if needed.

For Apple to accept the solution 1 and 2 above, your app needs to be considered a “reader” app. That’s an app that displays outside content on iOS devices, like videos, music, magazines, newspapers, and books that have been previously purchased.

If you have already subscribed to a service like Netflix or Spotify, then you can use their app on your iPhone and enjoy your premium content. But you won’t be able to subscribe to either service directly from the app.

This might sound very inconvenient, and it is. You might think you’d want to find a solution allowing you to sell content or functionality in your app using in-app purchase alongside direct sales on your website, but here’s a few reasons why we think you really shouldn’t.

Why you don’t want to sell on your website AND with in-app purchase in your app

1. If you have both a site and a mobile app (like all Vendrux customers), selling on the web and in the app using in-app purchases would create a lot of extra complexity you don’t want. It’s not just the app that should integrate with Apple and Google, your website platform should integrate with Google and Apple to validate subscriptions and handle cancellations correctly (e.g. what happens when an Apple subscriber cancels your subscription with Apple? The information needs to be updated on your site’s database…) – this means a lot of additional investment for almost no return.

2. In addition to what it would cost to integrate Apple and Google in-app purchases, you’ll also pay a 15-30% fee to Apple and Google for the privilege. So the economics will always be better on the web. It keeps getting harder and harder to justify investing in supporting in-app purchase payment methods on top of what you’re already using on the web.

3. This is not something specific to Vendrux or Vendrux. It would be the same with any other platform or service you’d use or if you built an app with an agency.

4. Even if a competing app platform offers in-app purchase and it works out of the box with your back-end (unlikely), using in-app purchases would still be a lot of extra complexity your business really doesn’t need. Think about having to deal with subscribers on three different platforms (Web e.g. Stripe, Google, Apple…). That alone sounds like a situation a small business should avoid.

5. Adding to that, you’ll have zero visibility into customer data and subscriptions with Apple and Google, making supporting your users with billing issues a real nightmare. It doesn’t look like Stripe. Apple doesn’t let you search by customer name and handle a customer’s subscription. The only information they share is a token (imagine a number) representing a transaction. Your systems need to tie that information to your user and subscription records.

Your app is about engagement and retention

This is not necessarily as bad as it sounds. Your mobile app could help with user/customer acquisition, but the main function it serves is to provide convenience to your users/students/readers when consuming your content or making use of what you’ve built – ideally after they’ve purchased with you.

Your mobile app will keep people engaged, returning to the content, and getting value from it and so helps you improve retention, course completion rates, engagement rates, return traffic, etc.

Ultimately, you’ll have a simpler, better business if you focus on selling on the web and use your mobile app as an additional benefit for users/subscribers and a tool to grow engagement and retention.

Things might change in the future

Things will change in coming years, mostly through litigation and pressure from large web companies like Netflix and Spotify and gamig companies. It’s possible Apple will eventually be forced to allow payment systems different from their in-app purchase system. They might still impose a fee, but at least on the technical front it might soon be possible to charge users using the same payment methods and user flows you’re using on the web.

Overall, in most cases, a mobile app is valuable even without the ability to sell subscriptions and content within the application. After all, the workarounds listed above are the same used by Netflix, Spotify, Kindle and hundreds of other big web brands. The app provides a reader or companion experience to the site, gives access to the content and convenience, but it’s not a storefront.

Notifications may not be showing up or behaving as expected on some devices for multiple reasons.

Below we will go through the most common situations that could cause some sort of issue with notifications on Android devices.

Note that each device and operating system will have its own interface and design, but in general, the settings mentioned below are present in all devices even if using a different name or design.

The app is configured to not receive push notifications

This is definitely the first thing you will want to check as this setting must be enabled in order for a device to be able to receive push notifications at all.

In order to find it go to:

1. Settings

2. Apps or Applications

3. Manage apps

4. Find your app in the list

You will then see a few settings for your app, look for the “Notifications” one and make sure it is enabled.

Battery saver is enabled

One of the most common ways of saving battery is to disable push notifications, for this reason, you will want to check if any battery saver options or apps are running on your device.

There are two places where you must look, the app settings and the device settings.

For the app settings go to:

• Find your app in the list

Make sure the following option is set to “No restrictions” so the notifications are not blocked.

For the device settings just pull down the top of your screen to show device settings, then look for the Battery Saver option and make sure that is disabled, as you can see below:

Background data is disabled

In order for your app to be able to receive push notifications, it needs to be connected to the internet, either through a wi-fi network or mobile data.

Under the app settings, make sure that your app has permissions to use Wi-fi and mobile data while in the background, as you can see here:

Still not receiving notifications?

If even after confirming that all the settings are properly configured your user is not receiving push notifications, our recommendation is to ask the user to reinstall the app.

It is possible that the user device didn’t get properly configured into the push notifications provider when the app was first installed, reinstalling it might help with resolving such a situation.

Every App Store, including Apple App Store and Google Play Store charge a fee on in-app purchases. They take a significant cut of your revenue on any one time and subscription charge in your app, that’s how they make money.

Subscription billing is particularly popular these days and both Apple and Google have tried enticing developers with a revenue structure that reduces their commission over time.

What percentage does Apple take from in app purchases?

For one-time purchases Apple charges a 30% fee.

Since 2016, Apple has reduced the fees they charge for subscriptions, but only after 12 months of service.

In the first year of a subscription, Apple takes a 30% cut of your revenue, so you receive 70% of the subscription price at each billing cycle, monthly or annual, minus applicable taxes.

After a year of service, your revenue share increases to 85% of the subscription price, minus applicable taxes, so Apple takes 15% of your revenue.

Update: Want to avoid Apple’s 30% App Store fee? Apple is changing their rules about what’s allowed and what not. It’s now allowed for you to contact app users about payment options outside of the app. You can’t link to other payment options yet, but you might be able soon.

All subscriptions on all Apple platforms are eligible, including paid introductory periods (pay as you go, pay up front). The period calculation excludes free trials and bonus periods. Upgrades, downgrades, or crossgrades between subscriptions in the same group don’t affect the one year calculation. A move to a subscription in a different group resets the count of days.

What percentage does Google take from in app purchases?

Like for one-time purchases, Google’s revenue share on subscriptions is 30% of the price. You receive 70% of the payment.

Like for Apple, Google’s cut on your revenue for subscriptions decreases to 15% after a year, so you’ll retain 85% of the revenue after 12 months.

Subscribers within a grace period, or that recover from an account hold, grace period, pause, or subscription restore still count. Same for people that sign up at introductory pricing, those that upgrade or downgrade or re-sign up within two months of cancelling. What doesn’t count towards the 12 months are free trials, refunded purchases and any time while the account is on hold.

Payout schedules

You don’t get your money immediately when you sell a subscription. Google pays out just a few days after the end of the month, with no minimum.

Apple makes payments 30 days following the end of each monthly period. To receive payment, you must have provided all required banking and tax information and meet a minimum threshold, ranging from 10USD to 150USD.