Vendrux

Industrie: eCommerce

  • Why MobiLoud Was the Reliable BigCommerce App Solution Tiny Optics Needed

    Why MobiLoud Was the Reliable BigCommerce App Solution Tiny Optics Needed

    Austin Le Roux, Co-Director of web development agency Tiny Optics, was searching for a way to help his client Foy’s Pet Supplies build a mobile app. 

    After one bad experience, and a struggle finding solutions that fit their needs and budget, he came across MobiLoud, which turned out to be the perfect fit for what they wanted to do.

    Read on to learn about Austin’s journey to launching mobile apps for his client, and how you do the same.

    The Challenge

    TinyOptics was working with Foy’s Pet Supplies, an ecommerce site built on BigCommerce, handling web development, SEO, content and more related to the company’s online presence.

    They were given the task to launch mobile apps for their client, which was identified as a great opportunity to grow the business.

    “Our client wanted to make apps for two reasons, the first one being push notifications. They have seen that these were better than sending emails or other marketing campaigns. They wanted to get into the push notifications space and apps were the natural way to do this.”

    “When there are new products or promotions, it’s so easy to send notifications to specific users in a certain region or the ones that have purchased specific products.”

    Aside from push notifications, Austin’s client saw mobile apps as a great way to boost retention, getting customers to visit more often, in a more effective way than just bookmarking the website.

    The big challenge came from the fact that mobile app development fell outside of Tiny Optics’ area of expertise. If they wanted to build an app for their client, they would have to look for an external solution or hire outside help to get it done.

    Searching for a Solution

    Neither Tiny Optics nor Foy’s Pet Supplies had a massive budget to build an app. This kind of project can cost in the area of 5-6 figures, but they figured there was a way to get this done cheaper.

    The first option they looked at was promising, until it fell through and they were left holding the bag.

    “The company we used was a relatively new company based in Texas. We had to pay about $300 upfront, on top of $600 for setup fees. Then we hit a wall when we tried to get in touch with them and ask how things were going, what requirements they needed, and they just stopped responding. We were left without any help.”

    Other options gave them more confidence, but fell outside their budget for launching an initial version of the app.

    “We talked to one company that was very well established, they had a good number of apps in the app stores plus a few case studies, but they wanted around $4,000 upfront which was too much for us and our client to afford.”

    Finding the Solution

    Austin’s search centered on tools or services that could convert BigCommerce sites into mobile apps. These were hard to come by at first, with most results focused on WordPress only, until he discovered our content on the topic.

    “I initially saw that you did WordPress site conversions, but then I saw you do BigCommerce sites too. I figured we would be a good fit given that both WordPress and BigCommerce are PHP based.”

    He got in touch with us, talked with a project manager and decided to move forward. It turned out to be the perfect fit, with the capability to turn their site into an app, within their budget, and best of all doing it fast and with clear communication.

    “When we found MobiLoud, you were affordable, fast and you were able to get the job done. We called you and you made things happen, which we are very grateful for.”

    Results

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    Foy’s Pet Supplies mobile app built by MobiLoud
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    We did what we said we would, and helped them launch apps for iOS and Android, on time and on budget.

    This delighted both Austin and the client, not just by being able to launch the apps as planned, but doing it in a way that synced the website with the apps, making it easy for their team to maintain without bringing mobile app developers on board.

    “Our client is happy with the launch of the apps, and I’m ecstatic that we are able to integrate new templates on the website that syncs with the apps, so overall our experience was great.”

    MobiLoud: The Best Way for Brands and Agencies to Launch Mobile Apps

    Contracting a freelancer, agency or service to do work for you requires a certain level of trust. And unfortunately, Austin saw how this can go bad with their first attempt at building an app.

    “The first company was the worst possible scenario. We reached out to another company, another company, and nothing happened.”

    It wasn’t until he worked with us that he was able to ship the project, within budget, and look good in front of the client.

    The best part for Austin was the peace of mind he got from our clear, prompt communication, keeping them in the loop (allowing them to keep their client in the loop as well).

    “The experience has been quite phenomenal. I’d advise anyone to jump in with you. Communication with you guys is so clear and on point, you provide clear deadlines, and deliver as expected.”

    If you want to convert your site into mobile apps, don’t wait around any longer. No matter what your site is built on – WordPress, BigCommerce, Shopify, or even custom-developed platforms – it’s easy and affordable to do so with MobiLoud.

    We give you the most effective way to access the benefits, such as increased revenue, retention and brand image, of launching your own mobile apps. This goes for brands and also, as you’ve learned, for agencies helping clients maximize their online and mobile presence.

    Get in touch with us now for a free demo and consultation about the easiest way to launch high-quality mobile apps.

  • Impact Wholesale Launches a 5-Star App with MobiLoud

    Impact Wholesale Launches a 5-Star App with MobiLoud

    B2B retailer Impact Wholesale was looking for a way to elevate their business. That way was to launch an app, making their ordering process more streamlined, increasing retention and building long-term professional relationships with their customers.

    The problem was their technical team had no experience in app development. They needed a way to build and maintain their app that wouldn’t take extensive work or investment. That’s where MobiLoud came in.

    About Impact Wholesale

    Bay Area-based Impact is one of the industry leaders in the US for providing quality and cost effective point of sale, cash register, ATM, and printer supplies to customers in the retail industry. 

    Impact provides products like paper and toner, carryout containers, gloves, napkins, straws, cleaning supplies and more. For a business like this, ease of ordering for the customer is vital, as Impact wants it to be simple and stress-free any time a retailer needs to re-up on supplies. 

    That’s what brought them to the decision to launch an app.

    The Challenge

    Developer Mitch Free outlined why launching an app was not exactly straightforward for their technical team.

    “We’ve primarily been WordPress focused, and I’ve always been focused mostly on websites and marketing and I never really got into the app side of things because it just wasn’t something I could plug into from day one.”

    App development is not something you can learn with a 2-week crash course. Their team was skilled in building and running websites, not apps.

    To launch an app, they would either need to spend big on hiring outside developers, or find another solution.

    The Solution

    Not wanting to dive into the expensive mire of hiring and managing app developers, Mitch went looking for simpler solutions.

    Some options just seemed too good to be true, offering the ability to create an app for relative pennies. While he was looking for something affordable, the incredibly low price point was a red flag.

    “I don’t remember the name of it, but I remember it was too cheap. It was going to be about $10 a month with $50 upfront. I was like, yeah, I don’t think I’m going to get much for that.”

    Then Mitch found the ideal solution in our tech-enabled service, MobiLoud.

    We offered a way to turn their website into an app, converting everything they have to the app while maintaining only one back end.

    “Turning our website into an app was perfect for us because it meant managing just one store, but being able to say we have an app and connect with customers who wanted an app experience.”

    All this came at an affordable, but realistic price point which, combined with our extensive collection of case studies, was enough to give Mitch the confidence to move forward with the project.

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    Impact Wholesale mobile app built by MobiLoud

    Results

    Though it’s still early days for their app, they’ve got a rating of 4.8 out of 5 on the App Store, with all but one of their reviews giving the app a 5 star rating. Impact customers clearly love the app, which means the company loves it too.

    The company loves what they get from their app, which does everything the website does, but in a way that builds a stronger relationship with their customers.

    “Having an app staring at them on their phone screen versus having to type in a URL, it’s just a lot stickier.”

    Behind the scenes, managing their app is easy, despite having zero app experience in-house, with the above and beyond service they get from the MobiLoud team.

    “You guys have supported us anytime we’ve had an issue, and you’re quick to fix it or address it or make whatever tweaks we need to make. I feel like that’s a big part of what you bring to the table.”

    Why You’re Almost Guaranteed a Positive ROI with MobiLoud

    Traditionally, building a mobile app has been extremely risky. With custom apps costing as much as a hundred thousand dollars or more, you had to be sure the app would make a massive impact on your business to be confident you’re going to get a positive ROI.

    With MobiLoud, that risk is almost non-existent. It can cost less than four figures upfront to launch your app, with minimal effort required and a time frame of less than a month from start to finish.

    You only need a minimal increase in business from the app to end up in the positive, and realistically most eCommerce stores will get a much bigger return than that.

    “If you have the client base built up and you have enough traffic and customers, then the monthly fee [for MobiLoud] is going to be irrelevant because if you do the app right, it’s gonna pay you back a hundred times that, easy.”

    If you’ve got an eCommerce store making steady revenue, there’s virtually zero downside to launching your own app with MobiLoud. You’ll boost your brand authority, get access to the full power of push notifications and increase key metrics like average order value, conversion rate and retention – all for a negligible investment.

    If you’re ready to learn more about how it works, get in touch with us now to schedule a personalized demo.

    On this demo, we’ll share an interactive preview of your site as an app, to give you an idea of what MobiLoud can do for you.

    Start building a more authoritative and resilient brand with MobiLoud.

  • NumberC Generates 20-30% of Total Sales Through Their Hassle-Free Mobile App

    NumberC Generates 20-30% of Total Sales Through Their Hassle-Free Mobile App

    Middle Eastern beauty brand NumberC wanted to offer a more engaging experience for regular customers, by launching their own mobile app.

    But their first attempt, with a drag-and-drop app builder, added more hassle than they anticipated.

    Eventually they found MobiLoud. With a seamless conversion of their website to the app, no custom development, and full consistency between website and app, they were able to launch the perfect app experience – without the hassle.

    Snapshot

    Vertical: Health and beauty

    Platform: Shopify

    Key Metrics:

    • 3x engagement time per user
    • 20-30% of total sales through the app

    Business Impact:

    • Launched app in weeks, with no custom development required
    • Seamless integration with all their existing Shopify apps and features
    • Unified marketing through Klaviyo integration (email + push notifications)

    “We’re building this thing together. So we’re thinking, what do we need, sending it to you guys, and then we envision it together. So the MobiLoud team also helped us build things, instead of just solving things.”
    – Zawar Kamal

    The Roadblock

    NumberC initially had ambitious plans for a native community app with influencer content and shop-the-look features, but put the high-budget project on hold to test the market first.

    They tried traditional mobile app builders first – but faced significant challenges:

    • Many features weren’t working properly.
    • Simple tasks like changing banners or page hierarchy were a consistent hassle.
    • Their small, growing team lacked the manpower to maintain the mobile app, which functioned as a completely separate platform.

    “We explored several mobile solutions early on, but most required too much manual effort or had compatibility issues. MobiLoud stood out because it allowed us to move fast while keeping everything centralized.”

    In their industry, and in the app-first Middle East market, they knew having a mobile app was crucial; but struggled to find a solution that worked with their lean team structure.

    Why They Chose MobiLoud

    NumberC’s CEO discovered MobiLoud, and transferred the project to the implementation team. 

    Initially skeptical about speed and feature capabilities, they were convinced by several key factors:

    • All website features and apps are automatically reflected in the mobile app.
    • They were able to manage a single codebase, with no duplicate efforts across platforms.
    • Changes made to their website instantly appeared in the app.
    • All their existing Shopify apps worked seamlessly in the mobile app.

    “We wanted everything to reflect on the mobile app. We have a lot of features and a lot of apps right now installed on our website, and all of them are reflecting seamlessly to the mobile app as well.”

    Also encouraging was our approach to service, making the relationship more of a partnership than a vendor-customer relationship.

    “We’re not just sending you an issue and you guys solve it. We’re building this thing together. We’re thinking, what do we need, sending it to you guys, and then we envision it together. The MobiLoud team helped us build things instead of just solving things.”

    Launch & Results

    NumberC has been with MobiLoud for 1.5 years and sees consistent month-over-month growth. The app has become integral to their operations:

    Revenue Performance:

    • 20-30% of total company sales through the mobile app
    • Small but steady flow of daily orders coming through the app

    Operational Efficiency:

    • Internal usage: Team members directly open the app to show each other updates.
    • Described as a “hassle-free mobile app” with no ongoing work required. No extra dev hours managing bugs, syncing platforms.
    • The Klaviyo integration helps unify their marketing channel, allowing single segmentation for both email and push notifications.

    Market Performance:

    • Strong performance in Kuwait’s mobile-first market.
    • Month-over-month sales growth for both the company and the app channel.

    The Takeaway

    For growing ecommerce brands wanting to be mobile-first, NumberC proves that you don’t need a massive budget or technical team to launch a successful mobile app.

    The key is finding a solution that works with your existing infrastructure rather than against it. 

    MobiLoud helped NumberC maintain their rapid pace of feature development and marketing campaigns without the operational overhead of managing separate platforms.

    “It’s just convenient, fast, in terms of setup and support, and it’s reliable as well. I can think of something and then it happens. MobiLoud is the least of our worries.”

    If your mobile website drives revenue, there’s no reason you can’t launch an app that does the same – without the complexity.

    “We’re happy with the technology, with the app, with the convenience, with the team, with just having a hassle-free mobile app.”

    Ready to see how MobiLoud can help your business achieve similar results?

    Get a free app preview now, for an interactive demo of your site as an app.

    In just a few weeks, your brand could be in the app stores and on your customers’ phones, driving real loyalty and sustainable revenue.

  • Yon-Ka Paris Streamlines Customer Engagement With Their Mobile App and Loyalty Integration

    Yon-Ka Paris Streamlines Customer Engagement With Their Mobile App and Loyalty Integration

    Yon-Ka Paris, a French skincare brand established in 1954, wanted to create a direct connection with their customers through a modern, user-friendly mobile app.

    As a luxury brand selling high-end products, they needed a solution that would put them directly in their customers’ pockets while maintaining their premium brand experience.

    MobiLoud helped them do it – with no compromises.

    Snapshot

    Vertical: Luxury skincare

    Platform: Shopify Plus

    Business Impact:

    • Successful integration with Yotpo loyalty program to reward app users with extra loyalty points
    • Cost-effective solution at half the price of comparable alternatives
    • Consistent app downloads via email promotion
    • Push notification capability for direct customer communication

    “We wanted an app to be in our customers’ pockets, on their phone directly, be able to send push notifications, and be on top of their mind, increase loyalty and retention, to in the end increase revenue.”
    – Raphael Faccarello, Head of Ecommerce

    The Roadblock

    To strengthen customer relationships and drive repeat purchases, Yon-Ka needed a mobile app.

    But they didn’t have the capability in-house to build a mobile app. And on top of this, budget was a factor. As Raphael Faccarello, Head of Ecommerce for Yon-Ka Paris, explained, margins and profit were crucial considerations for the luxury brand.

    “I had a choice with another company similar to yours, similar to Mobiloud, and it was just twice the price to do the same thing.”

    They needed a solution that could duplicate their website experience into a native app while maintaining their premium brand aesthetic. Above everything, they needed to know there would be a clear pathway to ROI to make it worth their while.

    Why They Chose MobiLoud

    Cost-effectiveness was the primary driver in Yon-Ka’s decision. MobiLoud offered the same functionality as competitors at half the price, making it an attractive option from an ROI perspective.

    Beyond pricing, Yon-Ka was impressed with MobiLoud’s approach to app development. The ability to fully convert their website’s features into an app was what sealed the deal.

    “I liked the fact that you guys were able to duplicate the website into an app, and actually make it look like an app, with real app features. That was what made me choose Mobiloud.”

    We would give them a fully synchronized, full-featured mobile app, for a manageable cost, making the decision to build the app totally risk-free.

    Launch & Results

    Yon-Ka launched the app to a positive reaction from their customers. The app has achieved solid adoption, and a perfect 5/5 on the App Store.

    We were able to easily replicate all of the features from their website in the app, from their existing UI through to a custom integration with Yotpo for their loyalty program. 

    This allowed them to reward customers with extra loyalty points specifically for using the app and placing orders through it, which has been a major driver in app engagement.

    Raphael has specifically noticed a spike in app downloads when they promote the app through their email marketing, showing a clear desire from their users for a mobile app.

    The ability to send push notifications has also been an incredibly valuable aspect of the app for Yon-Ka.

    “That’s the most important feature for me, push notifications. Instead of sending an email, waiting for the customer to open, or an SMS, here you see the message right away, and it’s more customer-friendly I think.”

    All in all it’s been a successful launch, with zero issues and a painless road for the Yon-Ka Paris team to go live with an app.

    The Takeaway

    For luxury brands like Yon-Ka Paris, a mobile app isn’t just about having another sales channel. It’s about creating a premium, direct line of communication with their best customers.

    MobiLoud enabled Yon-Ka to achieve this goal cost-effectively while maintaining their brand standards.

    Now they have a mobile app that fits seamlessly into their brand experience, with minimum upkeep and overhead.

    Ready to create your own premium mobile app? Get a free preview of your app with MobiLoud and see how we can help you put your brand directly in your customers’ pockets, just like we did for Yon-Ka Paris.

  • SLEEFS Halves App Overhead & Drives 30% Higher AOV, 3x More Revenue Per User with MobiLoud

    SLEEFS Halves App Overhead & Drives 30% Higher AOV, 3x More Revenue Per User with MobiLoud

    Florida-based Shopify brand Sleefs had a mobile app built and managed through a popular Shopify app builder. Their customers had no problems with the app, but operationally, it was becoming a pain for their small team to manage.

    When the platform they used announced they were changing their pricing model, they decided it was time to move their app to a new platform, one that would be cheaper and easier to manage.

    We talked to Jamie, the company’s CEO, about their story and why MobiLoud proved to be a better option.

    About Sleefs

    Sleefs is a brand that specializes in sportswear, for Football, Basketball, Baseball, Lacrosse, Soccer and more.

    They started exclusively selling arm sleeves, and now stock a range of products including headbands, visors, leg sleeves, socks, mouthguards, compression tights, sports underwear and jewelry.

    One of the brand’s co-founders came from a graphic design background. This shows in their website’s UI, which is unique, visually striking and really stands out from the average Shopify brand.

    Unfortunately, this was difficult to recreate with an app builder. Though they were able to build an app that worked alright for their customers, operationally it was a mess.

    It took double the effort any time they needed to make changes, because they had to make these changes twice; once for the website, then again for the app.

    “We don’t want to have to manage two different UX, UIs. It’s just a pain to have to basically have to manage two different sites.”

    The Challenge

    Duplication of effort had been a pain point for Jamie and the Sleefs team for a while. When the app builder they were using announced pricing changes, which included them charging a percentage of all in-app sales, they decided the time was right to move.

    Jamie did briefly consider doing a custom app, but as with most ecommerce brands, the benefits they would get did not make up for the extra expense and hassle that came along with it.

    “We did consider building a custom app. But we don’t have a developer we’re comfortable with, and having to go through iterations and then parts not working… and as a small business, it’s just not worth it.”

    If they were going to use another app builder or website-to-app solution, however, they needed something where they would only manage one code base, and ideally one that would let them replicate their custom-designed UI in the app.

    The Solution

    MobiLoud came along as the perfect solution for all of Sleefs’ pain points with their app.

    The key element we were able to offer them was a way to maintain their app and website at the same time, with no duplication of effort.

    Each time they make a change to the website, the app updates automatically. Their workload has been cut in half.

    In addition, we let them take their website’s UI and fully translate it to the app, without the sacrifices they had to make with their previous app provider.

    “There is a design factor, with our original app we were a little bit limited. We worked with what we had, but being able to replicate our design is part of the reason why we’re with you guys.”

    This included some advanced features, such as a custom product configurator they have for certain products on their site.

    They used an app to build this feature, which most app builders don’t integrate with. MobiLoud was the only solution that allows this feature to work in the app, the same as it does on the Sleefs website.

    Results

    “Every time we had a promotion or we had, you know, to change the design, or the new collection or whatever, we had to maintain two different sites, and we’re a small company. So the more time that we can save, the better”.

    “The advantage is that they’re seeing the site as it is. They don’t feel a difference whether on their app or the site. And we have seen no comments of the change in the app, no complaints, or people saying that it’s better, that it’s worse. People are using it. They’re buying. So, if it seems like a seamless transition, then all the better”.

    Results have been consistent since migrating their app, which is a big win considering the reduced overhead.

    It adds up more if you take the price changes into account from their previous app provider. They would have been paying a success fee (a percentage of their in-app sales), alongside the labor cost of managing two separate platforms.

    Now they manage only one codebase, they don’t pay more for sales they get through the app, and the app experience is incrementally better and more consistent with their brilliant web UI.

    Why MobiLoud is the Best Way for Ecommerce Brands to Launch Apps

    MobiLoud lets Shopify stores (and stores on any other platform, including custom-built sites like Tobi), fully convert their store to mobile apps, keeping all their features, UI, UX and everything that makes their website great.

    This comes with minimal effort, and best of all, very low overhead after launching. You don’t need to manage two separate platforms, and our team is on hand to handle the technical app maintenance and updates.

    We don’t take a percentage of your app’s revenue either. It’s simple, cost-effective, and the best way to have an app if you’re an ecommerce company.

    You can find more stories about ecommerce brands that used MobiLoud to build successful, revenue-generating apps here, including rue21, Rainbow Shops, John Varvatos and more.

    If you’re ready to see how MobiLoud can help you grow your business without needless complexity, schedule a consultation now and talk with one of our team of app experts.

  • Junior Couture Drives 50% of Peak Season Revenue From Just 5% of Users After Relaunching Their Mobile App

    Junior Couture Drives 50% of Peak Season Revenue From Just 5% of Users After Relaunching Their Mobile App

    Junior Couture operates a premium childrenswear brand across multiple regions, languages, and currencies, all powered by a complex Salesforce Commerce Cloud setup.

    They had a mobile app too – a custom build that required significant work to maintain. Due to the operational demands, much of their web experience didn’t translate to the app, and there was a major gap in functionality between their website and app.

    By relaunching their app with MobiLoud, Junior Couture unified their web and app experience, lessened their internal workload, and saw the app become a disproportionately strong revenue driver during Black Friday and the holiday season.

    Snapshot

    Vertical: Fashion (Luxury childrenswear)

    Platform: Salesforce Commerce Cloud

    Key Metrics:

    • ~50% of total revenue driven by the app (from just ~5% of total users)
    • Significant uplift vs previous native app

    Business Impact:

    • Eliminated duplicate website and app maintenance
    • Improved app performance and stability during peak traffic
    • Enabled rapid, backend-controlled updates across all markets
    • Strong positive feedback from internal teams and leadership

    “If someone wants to go to market quickly, and doesn’t want to give two different experiences between website and app – this is the best option.”

    The Roadblock

    Junior Couture already had a native mobile app. But it came at a cost.

    The app was essentially a completely separate platform from their Salesforce Commerce Cloud website. Every change required duplicate effort across web and app: content updates, feature rollouts, navigation changes, and merchandising tweaks.

    It was just too much work. As a result, the app lagged behind the website in both features and performance, limiting conversions and slowing their innovation.

    “We needed to do everything twice, which consumed a lot of energy, resources, time, and money. We were not able to implement a lot of things on the mobile app that we could do quickly on the website.”

    Why They Chose MobiLoud

    Junior Couture didn’t need a redesigned experience. They needed one experience, everywhere, all managed from their Salesforce Commerce Cloud site.

    Their website was responsive, optimized, and unique to their brand. MobiLoud didn’t try to rebuild or reimagine this experience; instead, leveraging their existing website to build a seamlessly synchronized mobile app.

    They got:

    • A single codebase powering both web and app
    • Full parity with their Salesforce Commerce Cloud features
    • No compatibility or integration issues
    • Flexibility to customize app-only elements when needed

    The app provided everything their previous native app did, with a drastic reduction in workload, even retaining the flexibility to provide exclusive experiences in the app (without maintaining a separate platform).

    “Once we started testing, we realized a single piece of code reduced almost 95% of my work. With that one line of code, we could control what shows only in the app and what shows only on the browser.”

    Launch & Results

    Junior Couture relaunched their app with MobiLoud just ahead of Black Friday and the holiday peak – a critical test for performance and reliability.

    Everything worked as intended. The app and website remained fully in sync, with performance optimization on their website carrying over to the app.

    They were able to offer a stable, fast and consistent experience across:

    • Desktop
    • Mobile browser
    • Native app

    Most importantly, the business impact was clear.

    Even with a relatively small share of their customers on the app, it became their strongest revenue channel.

    “Only about 5% of users are on the app, but they generate around 50% of sales.”

    Management response was immediate and positive, particularly given:

    • The reduction in operational overhead
    • The app’s stability during Black Friday and Cyber Monday
    • The absence of performance complaints during peak traffic

    “It sustained peak traffic without any issues. No complaints about the app being slow during Black Friday or Cyber Monday. That’s probably the best feedback we can receive.”

    Operational Wins Beyond Revenue

    Beyond performance and revenue, the new app dramatically simplified day-to-day operations.

    • Content updates now happen once (on the website) and automatically reflect in the app
    • Navigation and menu changes can be deployed across all regions without submitting a new app version

    The team also implemented:

    • A country & language selection welcome screen for global users
    • A persistent bottom menu with key links like shipping, contact, and click-to-WhatsApp – a feature that received strong internal feedback

    The MobiLoud solution finally gave them a way to maintain a native app with all the features they needed, without the operational drag that came with their previous attempt.

    The Takeaway

    Junior Couture’s experience is a critical lesson for enterprise ecommerce brands:

    A mobile app shouldn’t be a second platform to manage.

    By switching to MobiLoud, Junior Couture eliminated duplicated effort, aligned their app fully with Salesforce Commerce Cloud, and unlocked outsized revenue impact from a small but highly engaged user base, all while maintaining stability through peak season.

    Their team summed it up:

    “For brands that don’t want duplicate effort and want to go to market quickly — this is the right solution.”

    Want to see what your Salesforce Commerce Cloud site could look like as an app?

    MobiLoud helps brands like Junior Couture turn their existing websites into high-performing mobile apps, without rebuilding, without duplicated workflows, and without long-term maintenance overhead.

    Get a free app preview to see how your site performs as a native mobile app, and how you can go live with the perfect mobile app in weeks, not months.

  • WinWink Launched an Improved Mobile App to Unlock Cost-Effective Engagement

    WinWink Launched an Improved Mobile App to Unlock Cost-Effective Engagement

    Fast-growing competition platform WinWink depends on speed, urgency, and frequent customer touchpoints to drive participation across dozens of daily competitions.

    Today, a mobile app is a key touchpoint for fast-moving, high-engagement brands like WinWink. But their previous mobile app setup wasn’t delivering; and building a custom app wasn’t a realistic option. 

    Working with MobiLoud, WinWink relaunched their app quickly, overcoming the challenges of migrating to a new platform and launching in time for one of the most important periods on their calendar.

    Snapshot

    Vertical: Online competitions & raffles

    Platform: WordPress

    Business Impact:

    • Successfully relaunched mobile app ahead of Cyber Monday
    • Positive customer feedback on app design and usability
    • Steady growth in active users after launch
    • Established push notifications as a strategic, low-cost engagement channel

    “If you need the app and you need something that works and is effective for you, go with MobiLoud. It’s no more headache. Don’t worry about it.”

    -Frank Strauss, Head of Growth at WinWink

    The Roadblock

    WinWink already had a mobile app. But it wasn’t working.

    The previous provider delivered what was essentially a direct pull of the website. The idea was fine – their website as an app. But it was missing the differentiation and optimization needed for a true app experience. Structurally, it failed to meet expectations and didn’t support WinWink’s broader growth strategy.

    Launching a new, improved version of their app was a priority. But at the same time, building a fully custom app wasn’t viable. 

    It would have meant a lengthy development cycle, high costs, and ongoing technical overhead; a poor fit for a business focused on rapid iteration and multi-channel growth.

    “If we went the route of building an app clean, it’s a whole dev project. It’s ins and outs and multiple things.”

    Why They Chose MobiLoud

    After researching alternatives and speaking with peers in the competition space, WinWink identified MobiLoud as the most practical path forward.

    What stood out was MobiLoud’s experience, clarity, and proven process. The team was able to answer questions quickly, anticipate edge cases, and clearly outline what would (and wouldn’t) work.

    Just as importantly, MobiLoud offered a way to deliver a clean, native app experience without turning the project into a long-term development burden.

    “To be effective, clean, and have it actually look and feel and operate as an app, without the complete nightmare of having to build one, this was the route to go.”

    Launch & Results

    The app relaunch came with real-world constraints.

    WinWink needed to migrate away from their previous provider, resolve access issues with Apple and Google developer accounts, and still launch just ahead of Cyber Monday; a critical moment for the business.

    Despite the pressure, the MobiLoud team worked hard to ensure their app went live successfully.

    Early signals have been encouraging:

    • Strong internal and customer feedback on design and look-and-feel
    • A short-term cleanup of legacy users, followed by steady growth in active users
    • Clear momentum toward using the app as a core engagement channel

    The next phase focuses on building out push notification flows, tightly integrated with WinWink’s existing Klaviyo setup, with the goal of reducing reliance on costly SMS while increasing urgency and participation.

    The Takeaway

    For a business like WinWink, where urgency, frequency, and cost efficiency matter, a mobile app isn’t just another channel. It’s a strategic advantage.

    By partnering with MobiLoud, WinWink avoided the pitfalls of custom development and underperforming app builders, launching a real app experience that fits seamlessly into their growth stack.

    “We felt quite at ease moving ahead with MobiLoud. WinWink is a very interesting business, and the time and effort you guys have given to look at our nuances and specific needs has been extremely helpful.”

    The foundation is now in place. As push notifications and automation mature, the app is positioned to become a major driver of engagement and revenue – without adding operational complexity.

    Ready to see what your site could look like as an app?

    MobiLoud helps brands like WinWink launch high-performing mobile apps without rebuilding their tech stack or adding ongoing maintenance headaches.

    Get a free app preview and see how your website can become a powerful mobile app – live in weeks, not months.

  • How MobiLoud Helped buybuyBaby Relaunch Their Mobile Apps and Save Over 90% in Development Costs

    How MobiLoud Helped buybuyBaby Relaunch Their Mobile Apps and Save Over 90% in Development Costs

    When Dream On Me acquired buybuyBaby, they needed to relaunch the iconic brand fast.

    The challenge was clear: rebuild their ecommerce platform, reconnect with vendors, and get the brand back online before customers moved elsewhere.

    With limited technical resources, they needed to deliver on every digital channel – including mobile apps – without compromising their tight timeline or stretching their team too thin.

    Key Takeaways

    • Launched a mobile app rapidly during critical brand relaunch phase
    • Maintained consistent brand experience across web and app despite multiple design changes
    • Eliminated need for specialized mobile development resources
    • App automatically adapted to web improvements without additional work
    • Achieved seamless integration with existing ecommerce infrastructure

    The Need for Speed

    The team at buybuyBaby was faced with an immense challenge: relaunching a beloved brand on a compressed timeline while preserving the customer experience that had built them a loyal following.

    Steven Kachtan, CIO of Dream On Me, who was heavily involved in the buybuyBaby acquisition explains:

    “The going theory with buybuyBaby at the time was we need to relaunch immediately to keep the brand value going and to keep our customers. There was just so much going on – only so many resources, so many people working. Mobile apps were the last thing that we were developing.”

    Finding a Solution That Could Keep Pace

    Modern retail demands a mobile presence, but traditional app development presented a real dilemma for the buybuyBaby team.

    Building apps typically requires a separate team of developers, different codebases, and ongoing maintenance – resources they simply couldn’t spare at a time like this.

    What they needed was a solution that would allow them to maintain an app presence without pulling resources away from their main ecommerce platform.

    This meant finding an approach that could leverage their existing web infrastructure, rather than building everything from scratch. Steven recalls:

    “When I heard about MobiLoud and that we could turn our website into a native app without additional development resources, it made perfect sense. It was a way for us to deliver an app experience to our customers without diverting focus from our core priorities.”

    The approach aligned perfectly with their constraints.

    Rather than treating the mobile app as a completely separate channel requiring dedicated resources, MobiLoud’s solution allowed them to maintain a unified digital experience across platforms while focusing their development efforts on a single codebase.

    This simplicity meant their team could focus on crafting the best possible website experience, knowing that those improvements would automatically translate to their mobile app without additional effort.

    Adapting Through Major Changes

    The journey for buybuyBaby wasn’t a straight line.

    As the brand evolved, so did their digital presence – undergoing several significant redesigns as they refined their online strategy.

    For most retailers with both web and mobile platforms, these redesigns create double the work, as changes need to be implemented and tested across multiple platforms.

    This is typically where many brands struggle, as their mobile app falls behind website improvements, creating inconsistent customer experiences.

    For buybuyBaby, each website redesign could have meant weeks of additional development work, testing, and app store submissions.

    However, MobiLoud’s approach eliminated this pain point. As buybuyBaby’s website evolved, the app automatically reflected those changes without requiring additional work.

    Steven notes:

    “We improved web performance and completely redesigned our site multiple times. The incredible part was that we didn’t even have to think about the app during these transitions. When we finally reached out to check if our latest major redesign would affect the app, the response was immediate: ”You have nothing to worry about, everything will be fine.”

    This independence freed the team to focus on improving their core digital experience without constantly worrying about how changes would impact their mobile app.

    They could implement new features, adjust layouts, and optimize performance with confidence that their app would keep pace.

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    A High-Quality Experience Without the Overhead

    For many retailers, the trade-off when seeking faster app development has traditionally been a compromised customer experience.

    This was a concern for the buybuyBaby team as well, as their customer base expected a premium digital experience that matched the quality of their brand.

    What they discovered, however, was that MobiLoud’s approach delivered both speed and quality.

    The app provided all the benefits users expect – fast performance, smooth interactions, and device integration – while maintaining perfect parity with their website’s features and functionality.

    The performance optimizations they implemented on their website automatically carried over to the app experience, creating a fast, responsive interface that felt designed specifically for mobile devices. As Steven explains:

    “The app feels completely integrated, like a true native app. If I downloaded that app for the first time, I don’t think I’d be able to tell that it wasn’t built as a standalone native app. All the performance improvements we made to the website translated perfectly to the app experience.”

    This quality experience provided crucial benefits beyond just looks.

    The app supported all the same functionality as their website – including complex product browsing, registry management, checkout processes, and account features – ensuring customers could accomplish everything they needed regardless of which channel they preferred.

    Eliminating the Maintenance Burden

    Anyone who has managed a mobile app knows that the initial development is just the beginning.

    The ongoing maintenance often becomes even more challenging, with constant platform updates, security requirements, and compatibility issues requiring continual attention.

    For retail brands, this maintenance burden often becomes a hidden cost that drains resources and distracts from core business priorities.

    App store policies change, operating systems update, and security certificates expire – all requiring technical intervention to keep apps functioning properly.

    This maintenance challenge is particularly problematic for brands operating with lean technical teams, as it creates an ongoing dependency that can become both costly and operationally limiting.

    MobiLoud’s managed approach to app maintenance became one of the most valuable aspects of the solution for buybuyBaby, eliminating this common pain point entirely. Steven says:

    “I recognized early on that maintaining an app typically requires significant resources. MobiLoud handled everything – from certificate updates to platform changes – I really didn’t have to think about anything. This allowed our team to focus on our core business without worrying about the technical complexities of app maintenance.”

    This hands-off maintenance model freed up their technical resources to focus on customer-facing improvements rather than backend maintenance tasks.

    An Essential Channel for Modern Retail

    While many brands still treat mobile apps as optional extras, forward-thinking retailers recognize they’re now a core component of the customer journey.

    This perspective is particularly relevant for specialty retailers with loyal customer bases who make repeat purchases – exactly the environment buybuyBaby operates within.

    Parents and expecting families often develop strong brand relationships with buybuyBaby, making an app a natural extension of that relationship.

    Steven’s perspective on mobile apps comes from both his professional experience and his own behavior as a consumer, giving him unique insight into why apps matter for retail brands. He states:

    “For a brand like buybuyBaby, an app is an absolute necessity. I can’t imagine not having an app now for any brand or company that sells online. Most shopping happens on phones, and when it’s available as an app, customers prefer that experience over the browser.”

    This conviction isn’t just philosophical – it’s backed by the behavioral patterns he observes in himself and other consumers who increasingly prefer the streamlined, personalized experience that mobile apps provide.

    The shift toward app-based shopping represents a significant opportunity for retailers to strengthen customer relationships, particularly with their most loyal customers.

    Apps typically engage the most valuable segment of a brand’s audience – those who shop frequently enough to want a dedicated app.

    When asked what he would tell other brands considering an app, Steven’s advice is clear:

    “I would say yes, and I would tell them to call MobiLoud. There’s a cost-effective, easy way to do it without dedicating significant manpower. It’s a no-brainer.”

    Want to Launch a Mobile App For Your Retail Brand, Like buybuyBaby?

    If you want to launch a mobile app for your retail brand, without the hassle or expense of traditional app development, MobiLoud is the solution for you.

    Get started with a free preview of your app. With just your site’s URL, you’ll get to see what’s possible, with an interactive demo of your site as an app.

    With MobiLoud, you’ll enjoy unique benefits such as:

    • Rapid deployment that preserves your existing web investment
    • Seamless adaptation to website changes and improvements
    • Minimal maintenance burden on your technical team

    We can have your app preview ready in as little as 24 hours – no technical work or commitment required.

    Get your preview now and start the path towards building your own, high-ROI mobile app.

  • Tobi Cut Overhead and Built a Better App for their Custom eCommerce Site

    Tobi Cut Overhead and Built a Better App for their Custom eCommerce Site

    US-based eCommerce brand Tobi had tried several versions of an app, but struggled to get it right. Previous versions cost far too much to maintain, and the result still didn’t come out as they wanted.

    When MobiLoud came along, we solved all their mobile app problems, giving them a solution that was flexible enough to fit their needs, while also being far cheaper and simpler to maintain.

    About Tobi

    Tobi is a US-based online fashion retailer, providing a boutique shopping experience with looks inspired by Los Angeles fashion culture.

    While there’s no shortage of amazing eCommerce platforms today, when Tobi first started operating 12 years ago, platforms like Shopify were not reliable. That led CEO and founder Kenneth Chan’s decision to build a custom eCommerce platform for their store, which still powers the website today.

    The Challenge

    Mobile was a key focus area for Chan and the team. This was nothing new – they’d had an app for 10 years already, with several versions.

    The main issue they had trying to maintain this app was the workload it came with.

    It ended up poorly maintained, and delivered a sub-standard user experience as a result.

    They experimented with different app platforms, but they all required too much work, or wouldn’t work with their custom-build eCommerce site.

    “This is the third version of the app we had. We had one in 2014 and found that it was too much to maintain. We had another one after that but I felt like the platform was too inflexible, and the service was not the best.”

    It was even worse when they tried to manage it themselves, as this required a huge time investment they couldn’t keep up with.

    “When you develop an app you can’t just have one person. When we built the app in 2014, the maintenance became very heavy. You also have to maintain a good user experience. To keep a platform like this in-house I feel like you’d probably need around six people.”

    The Solution

    Tobi’s search for a solution that could work within their budget, didn’t come with a huge workload to maintain, and fit the functionality they needed brought them to MobiLoud.

    “We tried six companies and I feel like you guys have the best combination of service, functionality, and price.”

    The biggest difference between MobiLoud and the other options was the amount of work we took off Kenneth’s plate.

    With our white-glove approach to service, we took care of their biggest pain point, maintenance, for less than the cost of one part-time developer, and much less than the six full-time staff they estimated it would have taken.

    “I think really the difference is the service part. We haven’t had any issues, the setup was easy, the onboarding was super easy and overall the service has been great. When we first started talking with you we were talking every day and then as needed when it was necessary.”

    On top of this, our platform is one of the only eCommerce app builders flexible enough to work with any eCommerce platform. We’re not tied to specific platform APIs, so we were able to support Tobi’s custom-built website, and keep everything consistent with their site and app.

    Results: An Improved App Experience with 1/6th of the Workload

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    MobiLoud helped Tobi launch the third version of their app.

    Their previous versions suffered from a myriad of issues, with many unhappy users.

    These issues included:

    • Poor filtering options
    • Trouble signing up for an account
    • Difficulty finding complete information about products

    All up it was a bad shopping experience. It reflected poorly on their brand; those customers they didn’t lose altogether simply chose to ignore the app and use the website instead.

    The problems with previous apps were all due to the inflexibility of their app and the workload it took to maintain.

    MobiLoud let them fully replicate the great user experience they had on the web, without duplicating the effort.

    Their new app delights their loyal customers, rather than frustrating them. Since launching, they are already seeing an uptick in new downloads.

    MobiLoud allowed them to create a better app for significantly less work, which is what made Tobi’s decision to go with us a home run.

    Build Your eCommerce App with MobiLoud

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    TOBI mobile app built by MobiLoud
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    Every online store that partners with us to build their app says the same thing. MobiLoud’s commitment to service, along with the flexibility of the platform, lets them launch an app within budget, with low upkeep, without sacrificing on quality.

    “I like your company, you already provide good service and continue to build out the platform. We saw other companies using it like John Varvatos, I checked it out and it was what we needed. I already knew you were going to continue working with it as you have a good user base.”

    You can do the same for your store, whether it’s built on Shopify, WooCommerce, or any other platform, including custom-built eCommerce sites.

    It starts with a free, custom 1:1 demo, where one of our team of experts walks you through the MobiLoud platform and gives you an idea of what’s possible for your app.

    Book a demo now and start building the perfect app for your store, without the overhead and sacrifices you make with other solutions.

  • Curved Angels Launched a Faster, Lighter Mobile App Experience for Their Loyal Customer Base

    Curved Angels Launched a Faster, Lighter Mobile App Experience for Their Loyal Customer Base

    Curved Angels has spent over a decade building a trusted brand for plus-size women’s fashion in the Netherlands.

    As ecommerce became central to the business, so did their mobile app. Yet their previous app provider was struggling to keep up.

    By partnering with MobiLoud, Curved Angels relaunched their app with a cleaner, faster experience that mirrors their website, removes friction in their operation, and puts them in a stronger position for growth in the future.

    Snapshot

    Vertical: Fashion (Plus-size women’s clothing)

    Platform: WooCommerce

    Business Impact:

    • Replaced an unresponsive, slow legacy app
    • Preserved brand identity and visual consistency between web and app
    • Reduced operational and support friction
    • Launched a scalable foundation for retention and app-led campaigns

    “You guys ticked both boxes — operationally and strategically. You solved the issues we were facing and also helped us think about what’s next.”

    – Pascal Tolenaar, Tech Lead at Curved Angels

    The Roadblock

    Providing a functional mobile app for their loyal customers was a priority for the team at Curved Angels.

    Before finding MobiLoud, they had an app – but what passed for a decent standard 12-14 years ago wasn’t keeping pace today.

    Their app had slowly fallen behind their website, and they were finding more and more instances where it couldn’t support the customizations they made to their WooCommerce site.

    The final nail was performance issues – the app was becoming slow and less responsive, all while customer demands were increasing.

    “People opening the app had to wait eight to ten seconds before seeing usable content. Nowadays, two seconds is max. People don’t want to wait.”

    Why They Chose MobiLoud

    Pascal and the team at Curved Angels needed a new app solution, a way to offer a fast, modern app experience, deeply compatible with their WooCommerce store.

    They needed integration with all the existing tools on their website (like Klaviyo), as well as the ability to preserve all the colors, the layout, and the identity of their company.

    That’s what MobiLoud offered – a direct conversion of their website to the app, automatically in sync.

    From the earliest conversations, the MobiLoud team presented a clear plan: addressing the current performance issues while mapping out future opportunities for engagement, retention, and community-driven features.

    Just as important was the human factor.

    We presented them an agency-style attention to service, not just another DIY tool with limited support.

    “There was a whole team from different parts of the world on the call — it gave me the feeling that you guys are reachable. That’s kind of exceptional nowadays.”

    Launch & Early Results

    The relaunch process itself was notably hands-off for Curved Angels.

    MobiLoud handled:

    • App build and QA
    • Store submission
    • Deployment and rollout

    Clear documentation guided the few required setup steps, and most of the heavy lifting happened without ongoing involvement from the tech team.

    “Normally I always have to be involved… now it was like, ‘Pascal, you pay for us – let us do the job.’”

    Following launch, early feedback has been strongly positive:

    • Customers describe the app as lighter, more modern, and faster
    • The app preserves Curved Angels’ brand identity to the pixel
    • Internal teams report reduced friction and fewer support headaches

    One recurring theme from customers familiar with the old app:

    “It feels lighter. It feels more modern.”

    Beyond Performance: Setting Up for Retention

    While the initial focus was fixing speed and reliability, Curved Angels is already planning the next phase.

    With Klaviyo integrated, the team can now:

    • Run app-specific campaigns
    • Trigger push notifications alongside email flows
    • Launch promotions, discounts, and announcements directly in the app

    Upcoming initiatives include:

    • A “New Year, New Functionality” campaign
    • Integration with a new returns portal
    • Iterative app UI improvements based on early feedback
    • Exploration of future app-exclusive features

    The strategy is deliberate: stabilize first, then optimize and expand.

    The Takeaway

    Curved Angels’ experience shows that mobile apps don’t fail because customers don’t want them. They fail when performance, reliability, and support fall short.

    By relaunching with MobiLoud, Curved Angels replaced a sluggish, fragile app with a modern experience that reflects their brand, supports their operations, and gives them confidence heading into the future.

    As Pascal summed it up, speaking to ecommerce brands in a similar position, considering going with MobiLoud:

    “Just do it. Don’t overthink things. They have the experience, the knowledge, and the know-how to deliver and go live.”

    Want to see what your WooCommerce store could look like as an app?

    MobiLoud helps ecommerce brands like Curved Angels turn their existing website into fast, reliable mobile apps – without rebuilding, without guesswork, and without long-term maintenance headaches.

    You can see it in action for yourself, to understand the potential waiting for you.

    Get a free app preview and see how MobiLoud can help you launch the perfect mobile app.