Industrie: eCommerce

MASC is a Canadian men’s skincare and grooming retailer with 18 years of experience and a strong omnichannel presence. 

They needed a mobile app experience that matched their website while removing operational overhead for their small team – something they were struggling with on their current provider.

When they switched to MobiLoud, they got a solution that gave them a more frictionless customer experience, with less work to maintain. Read on to learn more about their story.

Snapshot

Vertical: Men’s Skincare & Grooming

Platform: Shopify

Key Metrics:

• 20% of total online revenue coming from the app
• 5.1x Higher ARPU on the app
• 3x Higher conversion rate on the app

Business Impact:

• Easier app management for a small team
• Full feature parity with their website (including VideoWise and gift-with-purchase features previously unavailable in their old app)
• Saved time by eliminating duplicate updates across website and app
• Seamless customer transition with positive feedback on app usability and design

“It’s great to have an app, but realistically, you can’t really be managing your website and your app separately. If you’re on a small team and trying to manage those things, it’s kind of a waste of time.”
– Patrick Levesque, Co-Founder

The Roadblock

MASC has been in business since 2007, and have always tried to stay at the cutting edge of how consumers prefer to shop.

That meant expanding from brick and mortar to ecommerce early, and being one of the first independent DTC brands to launch their own mobile apps.

They were happy to have the app. But the small issues with their previous solution, a popular drag-and-drop app builder, were starting to catch up to them.

• Maintaining the app required duplicate work, updating both the website and app separately – putting strain on their small team.
• Some website features – like innovative shoppable videos (integrated with VideoWise), and gift-with-purchase promos in their checkout flow – weren’t available in the app.
• These missing features and workflow complexity meant the experience between website and app wasn’t consistent, creating friction for their customers.

For a small team, and a brand focused on providing a unique customer experience, these issues were significant. 

They needed an app that would stay in sync with their website without adding to their workload or requiring costly upgrades.

Why They Chose MobiLoud

MobiLoud’s approach – replicating their existing website as a fully functional app – was the perfect fit.

Key advantages that sold them included:

• One-codebase approach, eliminating duplicate work
• All existing Shopify apps and features would automatically work in the mobile app
• No need to rebuild or compromise on functionality
• Cost-effective compared to enterprise-level alternatives
• Future website updates automatically reflect in the app

Importantly, they could transfer every part of their bespoke approach to CX from the website to the app.

Features like their shoppable videos finally worked – without any additional investment in custom development or higher subscription tiers.

Launch & Results

Moving existing customers from a live app to a new build can be troublesome.

But the transition went smoothly, with customers adapting well to the new app experience. Early feedback has been positive regarding functionality and user experience.

Their app is a key part of their retention strategy, contributing 20% of their online revenue, with app users converting 3x higher and spending 5.1x as much as web shoppers.

They’ve finally been able to bring their unique web experience into the app, and to do it while also saving a significant amount of time and effort in upkeep was a major win.

It also gives Patrick and his team the peace of mind to know they can iterate on their website freely, without creating a boatload of work for the app.

“When we eventually revamp our site, or add new features, that will tweak our app as well and they’ll both go hand in hand, instead of having to do one, then the other, and make sure that they’re matching each other.”

The Takeaway

For businesses with high repeat purchase rates, like MASC, mobile apps are a must. 

But with many of the mobile app solutions out there for Shopify brands, launching an app experience that lives up to your web experience is a major challenge

This is especially true for brands with unique, custom-crafted features for the web, just like MASC.

MobiLoud’s website to app approach is just a better way to launch an app. It takes all the best parts of your website, combines them with the best parts of an app (home screen icon, app store presence, push notifications), and lets you maintain both channels without double the work.

It’s particularly beneficial for lean teams. Teams who don’t have the resources to be juggling multiple platforms, and don’t want to have to pay again just for tools they already pay for can work in their app.

“There were a lot of frustrating things where customers would be experiencing one thing on the website and then a different thing on the app. MobiLoud allowing us to use all the features that we already pay for with other companies is important.”

It’s just easier. It’s more cost-effective, and there’s a clearer path to ROI.

Ready to see what’s possible? Get a free preview of your website as a mobile app and see how MobiLoud can eliminate duplicate workflows while preserving all your custom features, and let you launch the perfect mobile app for your customers.

Jack & Jones is an international fashion brand, with an online presence and more than 800 retail stores across Europe and Canada.

They also have apps with hundreds of thousands of downloads in the iOS and Google Play stores. Despite holding hundreds of reviews and a near-perfect rating, they decided to pivot away from custom-coded apps, and use MobiLoud instead.

The result was a much simpler workflow, while maintaining the quality of the app experience, of which their customers had come to expect.

Part of the BESTSELLER Family of Brands

Jack & Jones is among a number of brands operated by fashion company BESTSELLER.

Founded in Denmark in the 1970s by the Holch Povlsen family, BESTSELLER is one of the world’s largest privately-owned fashion companies today, with a global customer base and multi-brand umbrella.

The company’s resume includes:

• 3000 branded retail stores in 32 countries
• More than 20 individual brands under the BESTSELLER umbrella
• A presence in 70 countries, across Europe, Asia, North America, South America, Oceania and the Middle East
• Positioned in 17,000 multi-brand and department stores worldwide
• 18,000 BESTSELLER employees around the world

Jack & Jones was founded in 1990, and today is BESTSELLER’s top-performing brand.

Why a Change Was Necessary

Jack & Jones originally had custom native apps, with unique builds for iOS and Android systems.

On the customers’ side, there was nothing wrong with this. The apps worked well, and the reviews showed that shoppers were happy with them.

But it was a headache behind the scenes. Two apps, plus the web platform, meant three code bases, with separate teams needed to maintain each.

That resulted in a large cost to keep everything up to date, as well as a length process whenever updates were needed.

The Jack & Jones brand was looking for something simpler, which could still provide a great user experience, with less complexity behind the scenes.

Enter MobiLoud.

Getting Top Support and Key Mobile Features with MobiLoud

MobiLoud offered Jack & Jones a way to build wrapper apps – apps that simply recreated the web experience, wrapped in mobile code that allowed these apps to function similarly to native apps.

They tried to do this earlier, but struggled to do so while enabling push notifications in the apps. This is where MobiLoud stands out. Our seamless integration with OneSignal made it incredibly easy for Jack & Jones to harness the power of mobile push notifications.

The support we were able to offer them was another big plus. As a fully remote company, we provide support around the clock, perfectly suited for an international brand like Jack & Jones.

Of course, the simplification behind the scenes and high-quality support means nothing if the result is a sub-par customer experience. But they found no drop off in this when switching their apps to MobiLoud.

Their customers still love to shop on the apps, and app users continue to spend more and shop more often.

Build Your E-Commerce Apps with MobiLoud Today

Jack & Jones is a huge, worldwide brand. Their case proves that even the largest e-commerce brands have no need for custom native apps.

A wrapper app does everything a native app does, providing a great customer experience, and all the benefits of mobile apps, for a much lower investment in time and money.

Even if you’re not convinced, the minimal cost required to get your app set up means there’s zero risk in trying it out, as Svend from BESTSELLER said to us.

“We decided we are ok with spending 3 months’ worth of money to get it all figured out. It’s fine, it works, and we’ve had no hiccups”.
– Svend Hansen, Product Owner at BESTSELLER

You can do the same as Jack & Jones did for your e-commerce store. Whether you already have apps or not, whether your brand is niche or worldwide, MobiLoud is the perfect fit.

Get in touch with us now for a free, personalized demo to see how it works. You share what you want from your app, and we’ll show you how you can get it done with MobiLoud.

The entire process could take less than a month – in which time you’ll have high-quality Android and iOS apps live in the app stores, actively growing your business.

Reach out now and help your brand take the next step.

SNOB Boutique is a founder-led fashion business built on community, trust, and long-standing customer relationships. 

As social media algorithms became increasingly unpredictable and high-street retail continued to decline, the business needed a more reliable way to stay connected with its audience. 

By launching a mobile app with MobiLoud, SNOB Boutique took a strategic step toward owning its customer relationship and future-proofing the business.

Snapshot

Vertical: Fashion

Platform: Shopify

Business Impact:

• Launched a branded mobile app integrated directly with Shopify
• Created a direct communication channel outside social media algorithms
• Strengthened brand credibility and perceived scale
• Built a foundation for retention-focused push notifications

“I decided, I’ll have an app because then my followers will have me in their pocket. They don’t have to fight the algorithm or wait for an email – I’m just there.”

Emma Ranson Bellamy, Founder, SNOB Boutique

The Roadblock

SNOB Boutique’s growth was built the traditional way: physical shops, personal relationships, and a loyal local customer base.

Over time, the business moved deeper into the online space, as physical retail declined and ecommerce grew.

This brought new challenges:

• Social media algorithms became increasingly volatile
• Email timing and inbox competition made reach unpredictable
• Online competitors without physical stores could undercut pricing

The business remained intentionally community-driven, not discount-led. Heavy promotions and margin-eroding tactics weren’t viable; especially with a bricks-and-mortar store still in operation.

The core challenge was clear: how to stay visible, relevant, and connected without being at the mercy of algorithms.

An app was a way to address these problems, and build it into something that would stay strong even as the retail landscape continued to evolve.

“I’m going to future-proof my business and invest in an app before most of my competitors do.”

Why They Chose MobiLoud

Emma explored app solutions carefully.

Two providers were considered, but MobiLoud stood out for one critical reason: seamless integration and synchronization with their Shopify store.

With MobiLoud:

• Any update made in Shopify appears automatically in the app
• There’s no duplicated work managing website and app separately
• The app becomes an extension of the existing store, not another system to maintain

For a solo founder wearing every hat; CEO, marketer, operations, and customer service; this mattered more than headline pricing.

“Even though the other option was cheaper, I knew I’d lose that money in time and effort.”

Why an App Matters for SNOB Boutique

For SNOB Boutique, the app isn’t about chasing new customers.

It’s about owning the relationship with loyal ones.

Emma’s motivation was clear:

• No dependence on Facebook or Instagram algorithms
• No reliance on email timing or inbox competition
• A permanent presence on customers’ phones

The app becomes a direct channel that supports community, storytelling, and consistency, rather than discounts and urgency.

It also brings a new level of legitimacy to the brand. For a fully independent company, having an app means occupying the same digital space as even the biggest names in retail.

“People say, ‘Wow, you’ve got an app.’ It’s a big deal. It makes me feel like John Lewis now.”

Looking Ahead: Retention Without Discounting

SNOB Boutique’s next phase focuses on:

• Push notifications that mirror the in-store experience
• Community-driven messaging, not constant promotions
• Using the app to strengthen loyalty, and grow without eroding margins

Discount-heavy strategies don’t fit the business model – and don’t fit the brand.

The app lets them do that. It has the potential to be a key asset for a business built around community and relationships, helping them build closer relationships and stay competitive with bigger, more equipped stores.

The Takeaway

SNOB Boutique’s story shows that mobile apps aren’t just for large retailers or aggressive growth strategies.

For independent brands built on trust and community, an app can be:

• A stabilizing force in an unstable digital landscape
• A way to own customer relationships long-term
• A strategic investment in independence from platforms and algorithms

It also shows that, with a partner like MobiLoud, you don’t need a large team, deep pockets or a wealth of technical expertise to launch your own app.

As Emma summed it up:

“Mobiloud is definitely one where they will hold your hand. You’ve always been really responsive, and what you say you will do, you do. I’m very happy that I decided to go with MobiLoud.”

Want to build a mobile app that supports your brand — not the algorithm?

MobiLoud helps independent retailers like SNOB Boutique turn their Shopify stores into mobile apps that strengthen loyalty, retention, and long-term control – without rebuilding or duplicate work.

See how you could put your brand on your customers’ phones. Get a free preview of your app now – you could be live within just 30 days.

Canna River needed a way to better serve their repeat customers – who drive over 70% of their business. 

With email as their primary retention channel and SMS regulations limiting their options, they turned to MobiLoud to create a new customer touchpoint. A mobile app.

With MobiLoud’s help, they launched an app that now serves as a key engagement tool for their brand. All with minimal development work and overhead.

Snapshot

Vertical: CBD & THC products

Platform: Shopify

Key Metrics:

• Over 70% repeat purchase rate across the business
• 85% higher conversion rate from their intro quiz in the app vs the website
• App-exclusive promotions driving meaningful spike in purchases per campaign

Business Impact:

• Launched a new, owned touchpoint and sales channel in a highly regulated industry
• Drive strong and ongoing engagement with app-exclusive promotions
• Easily integrated their existing stack, including Yotpo for loyalty and Digioh for engagement funnels
• Avoided double work. All updates automatically sync from website to app

“It’s just a pretty seamless out of the box solution, and that has made it really easy for a team like us that doesn’t have a ton of members to dedicate towards managing an app. It’s made it easier to have a high quality app, without having to be so hands on.” – Myracle McCoy, Lifecycle Marketing Manager

The Roadblock

As any brand in the Cannabis industry knows, maintaining consistent customer touchpoints in such a highly regulated industry can be a major challenge.

That’s what Canna River found. Repeat customers drive their business: over 70% of customers buy again.

Yet it was a struggle. With strong regulations limiting what they could do with SMS, email was their only reliable touchpoint.

They were looking for a mobile-first solution to keep their customers engaged, as well as giving their valuable repeat customers an easier way to interact with the brand and express their loyalty.

“The main thing was having more contact points with our customers, because our main retention channel was pretty much just email, given that we have all the regulations with SMS. It was also giving some of our higher value customers more of a home base to redeem their loyalty points and manage their subscriptions, and those sorts of things.”

Why They Chose MobiLoud

Canna River didn’t have the time, energy or budget to manage a fully custom app. They recognized that it could be a major engagement driver. But their main focus is merchandising, not tech.

MobiLoud gave Canna River exactly what they needed. A simple, out-of-the-box solution that didn’t require extensive specialization or management overhead.

Our ability to automatically sync with their website was crucial for their small team, eliminating the need to manage separate platforms or worry about inconsistent experiences.

A specific factor was being able to integrate their on-site quiz in the app. The quiz drives strong conversions on the web, and we were able to ensure this key feature worked seamlessly in the app as well.

Launch & Results

The app launch exceeded expectations, with Canna River seeing immediate engagement and strong adoption rates.

They’ve seen a steady rate of downloads, and the app maintains a 4.9/5 rating on the Apple App Store. As of now, 70/72 reviews have been 5-star reviews.

And even though regulations have prevented their app from being listed on the Google Play Store, we helped them set up a direct APK download for Android users, which has resulted in roughly the same download rate we usually see from Play Store-listed apps.

App engagement is strong. It’s already driving clear results, with quiz users converting 85% higher in the app than on the website.

From a marketing angle, they’ve been using the app to drive regular promotions, such as “double points in app” and app-exclusive promos.

“Those app specific promotions are very popular and they’ve been driving a solid amount of downloads. And people are staying engaged post promotion. It’s not like they’re just downloading it for the one thing and then never using it again, they’re staying active on the app.”

They’re seeing a meaningful spike in sales each time they run one of these promotions. Best of all, it’s translating to long-term and sustained app adoption.

The Takeaway

For businesses like Canna River with high repeat purchase rates, a mobile app provides the perfect way to continue nurture customer relationships. 

This is especially important in strictly regulated industries, where traditional acquisition channels are often unavailable. Strong customer retention is the only way to survive.

Our approach, and dedicated support, helps brands like Canna River, with lean technical teams, launch and maintain a mobile app that boosts loyalty and LTV, without the overhead that traditionally comes with apps.

“I enjoy having the Slack channel. It’s just easy to get in contact with you guys, which is nice. All of the requests that we had were handled in a timely fashion, and everything works.”

Ready to create stronger customer touchpoints, without the headaches of maintaining a separate platform?

Get a free preview of your app with MobiLoud and see how we can help you replicate Canna River’s success for your own brand.

For Country Life Natural Foods, launching a mobile app wasn’t just about adding another sales channel.

It was about building more loyal, lifelong customer relationships, without creating operational headaches for their lean team.

MobiLoud helped them do it – leveling up their mobile user experience with minimal lift for their team.

“Having an app just helps with social proof and validation. The app makes us look more serious, more real.”
-Isaac, Director of Sales and Business Development

Snapshot

Vertical: Natural & organic food

Platform: Shopify

Key Metrics: 

• 2.4x conversion rate in the app vs mobile web
• 20% higher average order value
• 15x revenue per user in app vs mobile web
• >5x more sessions per app user
• >1000 active users in less than 2.5 weeks of promotion

Business Impact:

• App users are engaging significantly more
• More customers are getting to key LTV inflection points
• Went live with less than 10 hours of work from their team
• Launch & ongoing updates are handled from the website – no extra code to maintain

The Roadblock

Isaac knew that Country Life Natural Foods needed a modern facelift.

They were getting around 80% of their site traffic on mobile. But this traffic wasn’t converting, and these shoppers weren’t sticking around.

The focus was on getting more shoppers to a key inflection point in terms of purchase frequency, where customer loyalty sharply increased.

“Once we get that third, fourth purchase, it’s done. They’re in for life.”

He knew a mobile app would be an ideal solution. But with a small team, they weren’t sure how such a big project would fit their operating model.

Why They Chose MobiLoud

Isaac looked at:

• Custom development (Ionic/React Native)
• Drag-and-drop app builders

Custom native builds were quoted at six figures and months of work (impossible for a lean team). While app builders had limited flexibility, the risk of the app falling out of sync with their site, and poor third-party app integrations.

They didn’t want to maintain two codebases. And it was important that the app aligned with their brand experience.

“I don’t want a channel that I have to babysit and watch all the time, the only thing I really do is check the analytics data occasionally.” 

MobiLoud let them launch an app maintaining full parity with their website. All apps, features, and design synced automatically, and they only ever had to manage one platform: their website.

Launch & Results

With MobiLoud, it took them <10 staff-hours to go from “idea” to being live in the app stores.

MobiLoud handled the build, app store approvals, and assisted them with best practices for launching.

There was no problem with adoption: in the first 2.5 weeks of promoting the app, they already had 1000 active users.

They’ve also seen encouraging results from the app:

• 2.4x CVR & 20% AOV lift versus mobile web.
• 15x revenue per user and 5x session frequency from app users.
• A growing share of their total sales now coming through the app.

They’re beginning to add in push notifications as a low-cost, high-engagement way to expand on their current Klaviyo retention flows – and get even more engagement through the app.

The Takeaway

For a brand like Country Life Natural Foods, where repeat customers are absolutely crucial, launching an app is a no-brainer.

You don’t need to reinvent the wheel. You just need to provide an easier way for your customers (who are already on mobile) to come back and buy from you again.

MobiLoud helps you do that with virtually no lift, and minimal overhead, making the mobile app purely additive for your brand.

“Great software, great people to work with. It actually works. Going with them was like having an agency for the mobile app – I’ve got teammates, I’ve got help. The process was easy and there was no pushback.”

It’s so easy to start. Just get a free preview of your app and see how MobiLoud can help you elevate your brand.

XCVI Fashion, a family-owned women’s apparel brand in business since 1996, initially hesitated to launch a mobile app.

Having waited for their DTC businesses to grow big enough to justify a mobile app, they took the plunge about three years ago.

Unfortunately, their first go at an app ended up as a major operational burden. They eventually made the decision to look for a solution with less overhead, which was what led them to MobiLoud.

Snapshot

Vertical: Fashion

Platform: Shopify

Key Metrics:

• 30% higher AOV in app vs mobile website
• 2x higher conversion rate in app
• 4.8x higher revenue per app user vs mobile web

Business Impact:

• Saved ~10 hours per week in maintenance vs previous app
• Full, automatic sync with their website – less bandwidth required from their team
• Maintaining a 4.9/5 app store rating

“MobiLoud keeps this whole thing simple and streamlined. No more juggling two different platforms, no more wasted time on maintenance. We can just focus on marketing and growing the business.”
– Eric Lowe, Director of Ecommerce

Relaunching & Finding a Better Approach

With their first app provider, XCVI were sold on a tight integration with Shopify, and a simple approach to building an app.

The reality didn’t quite line up.

While their website and app were somewhat in sync, they ended up with two separate platforms to manage.

“We went with another company because they promoted how heavily they were involved in Shopify and how simple it would be. In some regards, it’s simple, but there were still issues because we essentially had to maintain two different storefronts.”

Every homepage change, product update, or promotion required double the work.

When Shopify released new features or improvements, the app wouldn’t automatically benefit, creating a growing feature gap that required constant workarounds.

This dual maintenance created significant operational friction. It directly impacted how they utilized their app, limiting promotions and features because they couldn’t justify the additional maintenance time.

Integrated with Shopify vs Leveraging Shopify

When XCVI’s growth manager introduced MobiLoud, what stood out was the fundamentally different approach.

Instead of building the app as a separate platform, “integrated” with Shopify, their app directly leveraged their Shopify site.

“MobiLoud made a lot of sense because it literally uses Shopify. When Shopify upgrades or updates, the app is updated. When we change a page or product or sort order or a product goes out of stock and we want to hide it, it just works.”

This solution used their existing mobile site, but offered the ability to add exclusive elements for app users when desired.

MobiLoud’s approach finally allowed them to simplify their operations. As a result, they were able to save an estimated 8-10 hours weekly on app maintenance by making the switch.

Best of all, it didn’t come by sacrificing features. Just the opposite. MobiLoud’s integrated analytics approach, for example, made comprehensive reporting on their app easy – something that would have cost upwards of $500/month with their previous provider.

Provider vs Partner

With XCVI’s first attempt at launching an app, they chose an app provider.

In MobiLoud, they got an app partner.

“With MobiLoud, I absolutely feel like the team genuinely wants us to succeed and are excited to see how they can help us and get the most out of our app.”

Instead of scripted calls and generic solutions, MobiLoud provided personalized attention, with a dedicated expert who actively solved problems and anticipated potential issues before they emerged.

Results

Switching to a new mobile app provider is always a significant undertaking.

Though their previous app had become untenable, Eric still had concerns about potential disruption for their customers.

“I was obviously concerned during the transition, worried our customers would have a terrible experience. But the MobiLoud team crushed it – they were so responsive, fixing any little glitches lightning fast. Gave me total peace of mind.”

Not only did they pull off the relaunch smoothly, their app continues to drive meaningful results from a small, but engaged customer segment.

• 2x conversion rate in the app vs mobile web
• 30% higher AOV
• 4.8x higher revenue per user in app

All this with:

• Less operational complexity
• Less mental load
• More speed and flexibility
• Higher level of service and support

They now have the freedom to think about growing their app – not just putting all their resources into keeping the lights on.

With that new freedom, they’re working on growing their app user base, and shifting some of their SMS communications to push notifications, as a cost-effective alternative.

The Takeaway

While Shopify-integrated app builders tease the ability to build a fully-synced mobile app in minutes, the reality is, it’s a separate platform.

If your website already works great on mobile, already converts, there’s no reason to rebuild.

MobiLoud will turn your Shopify website into a mobile app that’s fully synced with your website, for minimal lift and maximum flexibility – with the support of a dedicated team as well.

“I found that the team really cared and dug into the details. It felt like you guys personally care about making sure that we are successful.”

Want to replicate XCVI’s success, and see your store as an app?

We’ll build you a working preview – no commitment required.

Get your free app preview now and see it in action.